What is a Press Release SEO & Press Release Ideas
Press Release SEO
A respectable company interested in publicity and active social life is obliged to have public relations department. Every product needs to be advertised and every service needs to be informed about. This is what advertising agencies are for. But publicity is also a way to advertise and PR agents in Hollywood know it perfectly well. Of course, nobody is talking about details of private life or accidental cases that have nothing to do with morality. The public should know latest news from the company whose services they are going to use. If there is information that can draw attention and both promote, why not to give it to the public.
Information about corporate news or event is called a press release, a news release or a press statement. A standard press release is a short sequence written and forwarded to representatives of the news media to announce something that is of a news value. Press releases are sent to editors of magazines, on the radio or television and online. The purpose is to inform about an event or a conference and draw attention of mass media to it. Companies providing seo copywriting services use press releases to increase the ranking of the client in the search engines. It only may seem easy to create press release, but it also has its system, standards, format and principles just like any written kind of creation. Here are some useful tips on how to write a press release.
It is absolutely necessary to be sure that news you want to present is newsworthy. If the reason you sat down to write a release is not very attention drawing, wait until you have more information and details on the topic. Make sure that your release is laconic and brief. There is no need to describe all the details in the release itself, wait till due to the effort of journalists people will be interested in your event and then you’ll have an opportunity to tell about it in person. Make your press release sound simple, no need to use excessive adjectives and fancy language. Think about people’s attitude towards what are you going to inform about and use only strong sides of the event. First 5-10 words of the release are very important and exactly they are responsible for the first impression from the release. They have to get reader interested in what is going to happen further. Structure it right: give a short sequence of the news and only then define who was the initiator or the person of address. Make this press release work for you. Some positive information about a company simply called promotion will be helpful in further job of journalists. As you see a press release is a powerful marketing tool that builds credibility.
Ask yourself what readers or a reporter will be interested in.
Are you launching a web site?
Is there an issue you can protest?
Do you offer an apprenticeship or internship?
Do you have an employee that is retiring?
Have you won an award, contest or special certification?
Are you introducing a new product or service?
Are you making a major change to your products or services?
Have you been mentioned in a book or article?
Have you become a member of an association?
Are you making a change in pricing –especially reductions?
Are you offering a new training program for employees?
Can you take part in a controversy?
Can you write about a customer’s success story?
Is there something new or unique about your company or organization?
Can you release a testimonial received from a customer?
Can you publish results of a poll or survey?
Are you sponsoring a program or event?
Do you offer free advice?
Are there any unusual products or services that you offer?
Can you publish a summary of useful or new facts?
Has one of your customers received an award?
Do you know a way for people to save time or money?
Can you write a letter to the editor?
Are you holding a seminar or lecture?
Has one of your offices moved or expanded?
Are you having a half price sale?
Have you completed a study or research project?
Has one of your employees won an award?
Is some kind of special event happening for your company?
Are you attending or hosting a trade show or exhibition?
Have you had a visit by a celebrity?
Do you have a unique way of selling or producing your product or service?
Can you work with the media on a joint project?
Have you been involved in legislation?
Do you have a unique projection or forecast?
Do you have a new trademark?
Do you have a new publication?
Are you opening a new physical or virtual branch location?
Are you involved with fundraising or other events?
Are you speaking at a conference or seminar?
Are you celebrating a company anniversary?
Have you obtained a new client or large new customer?
Do you have a unique product or service?
Can you adapt a national survey or report to explain your own company’s news?
Have you received significant recognition in your field?
Have you discovered a new use for your product or service?
Are you running for office?
Are you holding a competition or contest?
Do you have news that could affect people’s health or make life easier?
Are you giving away free samples or demo accounts, etc?
Can you write a tie-in with a current news event?
Are you involved with civic activities?
Have you spoken in front of a noteworthy audience?
Are you offering a reprint of a speech?
Do you have a great testimonial to tell?
Have you published a report or any kind of useful or new information?
Have you testified as an expert witness?
Have you won a new contract?
Can you make a timely analysis or prediction?
Is someone on your staff receiving a promotion?
Do you have any community value that you can tell about?
Have you had an interview or meeting with a celebrity?
Can you hold an event to tie with a holiday or special occasion?
Is your company involved in any charitable or community actions that has an upcoming event?