Online Marketing JOBS

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Online marketing jobs are on the rise today as internet marketing gains attractiveness as a key advertising and marketing strategy for companies of all sizes. For those who don’t know, these jobs are those that involve having a business online. But, before you blast off half-cocked, remember that these jobs are getting very popular and competition can be stiff. Although they are considered “office jobs” numerous are becoming “telecommutes”, people can do business from home and will always be in touch with the latest expertise. At this point we’ll talk about pay-per-click (PPC) marketing, Search Engine Optimization (SEO), in addition to other careers which could get your foot in the door of corporations trying to get their presence felt by the Internet.

Also known as web advertising, online marketing jobs can comprise an amazing array of specialties – Pay-per-click (PPC) jobs, Search Engine Optimization (SEO) jobs, affiliate internet marketing jobs, sales jobs, account administrator jobs, web design and marketing. In marketing and advertising, job opportunities are extremely challenging in addition to ever varying so you have to be prepared and ready to adapt. As a rule, the objective in marketing is to reach the target audience and extend growth of the company. At the higher-ranking level, marketing and advertising jobs incorporate preparation for the advertising and marketing campaign and is executed at the executive level.

Marketing assistant careers are those responsible for handling trade exhibits and coordinating events and conferences as a portion of their marketing assistant obligations. Sales marketing and advertising careers are part of marketing by which the services or products are sold and introduced directly to consumers. Generally online marketing jobs are best suited to those with outstanding communication abilities, reasoning abilities, management qualities, and critical thinking. Here we will discuss SEO advertising and marketing and PPC marketing and advertising.

To grasp SEO marketing and advertising we should first discern and understand its two essentials, which is clearly SEO which stands for search engine optimization and naturally, advertising and marketing. SEO marketing and advertising is simply the conduct and means a business owner does to gain elevated rankings within the search engines, thus creating traffic. This consequently will develop into profits and customer awareness for the web site owner’s products or services. This type of advertising and marketing is all about influencing traffic to your (or your company’s) web page, is one of the most wanted internet marketing services, and is an ideal solution for reducing advertising and marketing budget. SEO advertising and marketing is about saturating SEO into every facet of your site from site-map and style to indexing and copywriting. A person who is good at optimizing websites for search engines shouldn’t have any trouble finding online marketing jobs. This brings us to PPC marketing.

Pay-per-click or PPC marketing is generally preferred by online advertisers to promote services and products on the Internet. This section of promoting might be easy and simple to start out with since it simply involves using programs such as Google AdWords, Yahoo Search, and Microsoft AdCenter to bid on keywords. On the other hand, the process of PPC advertising and marketing can be very difficult and the main reason why it is sensible to use a PPC professional who can be of assistance. The wonderful thing about PPC marketing is that you simply get to decide on how much you’re willing to spend for each click since you bid on the key words and phrases that you only wish to target. A person adept at finding a balance between the top end position bid for a first page advertisement and getting the ad viewed around the third or fourth page at a bargain price should be a popular candidate for online marketing jobs. PPC advertising and marketing is the most effective method to get instant traffic for a website and you pay simply when your ad is clicked. PPC marketing is something that should be considered as a part of an overall online marketing tactic, especially in your website’s infancy or prior to seeing results from SEO.

The web-site design and advertising’s function in online marketing jobs is to research client’s web site and give options to them fast. This can look like a daunting task, but pays off handsomely in the long run. While selecting page design and advertising, you ought to be able to manage interactions with clients on a daily basis through online or conference calls, give quality, objective criticism, and create a trusting rapport. Keep in mind you are in it for your client and wish to offer the very best promising solution at the lowest cost. This kind of online marketing supplies guidance plus plays a leadership role. Good web designers are able to write their own ticket as far as remuneration and compensation for their work.

Affiliate advertisers are people who possess their own site where they showcase other people’s goods. These internet websites present excellent subject matter and market other people’s products. It is in essence “paid advertising” for your merchant. How it works is the business owner pays you (or your company) to advertise their goods on your internet site. After the link is clicked and an item is bought, a portion of that sale is paid to the publisher (you). This is certainly one of the best ways to start a small business on the Internet and many webmasters will pay to have their websites optimized with these ads.

In conclusion, online marketing jobs appear in lots of forms and present an opportunity for many job-seekers to take advantage of this lucrative commerce. Just remember that, despite the fact that education might not exactly be requisite to start, folks with the education and experience possess a greater likelihood at landing those SEO, PPC, website page design, and affiliate marketing positions.

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Source by John Wallis

Reasons Why to Take Up a Pay Per Click Course and Get Into the Online Marketing World

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In the online marketing world, PPC or Pay per Click is simply a method of online advertising that can make you gain money in a quick and easy way. Nowadays, business owners realize that in order for them to gain success, they must venture into the online marketing world as it can bring fame and fortune to their business in a fast and convenient way. PPC seems to be an easy task but it needs that necessary skills and knowledge so that it can be done efficiently. Otherwise, it will yield negative results that could make a business lose profits. It is important that anyone who would want to engage in PPC must first take up a Pay per Click Course.

Online businesses need to have high traffic so that it can rank well on search engines. If your website failed to rank high, there is a great possibility that your site would have less visibility to online users. There are many ways to rank your sites to reach the top page. Also, there are many tools and techniques that can be used and one of these is PPC. Pay per click is one of the fast ways to do in order to rank your site because all that you need to do is to set up an advertisement. Without that much knowledge, you may find it hard to do PPC all on your own. It is advisable that you take a Pay per Click Course so that you can do it the right way and have that much traffic for the success of your site.

It is important that you know the fundamentals when it comes to PPC especially if you are into web marketing or PPC itself because a single campaign usually consist of many elements and you need to know each of these elements in order for you to efficiently do your PPC campaign. There are trainings that a Pay per Click Course offers such as building a website, researching a keyword, writing an advertisement title and description. In addition, anyone who takes up this course will also be taught about the tools and techniques which are usually provided by search engines to help you with your campaign.

A PPC course usually takes a few weeks to accomplish. You will need to pay for the course but the price will be worth it because of the knowledge and skills that you will be acquiring. You must choose trusted marketers that have a long time experience with regards to PPC advertising. Learn Pay per Click to have the skills that will be able to help you in your business or in your PPC profession.

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Source by Raymond T Birney

How to Make Pay Per Click Advertising a Full Time Income Generating Business

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Each time I get asked if it is possible to earn substantial income from contextual or pay per click advert program, I usually answer in the affirmative. You can earn good income by making Pay per click advertising a full-time business. One condition you must fulfill to achieve this is the total commitment of your time and other necessary resources to it. As a business, once you successfully set up one PPC advertising system and it begins to generate income you must create more using the same method with varying strategies, testing each to discover the best in terms of returns on your investment. You must also be ready to keep records of your investment and returns that will come from it.

What is Pay per Click or Contextual Advertising?

It is the type of advert that is placed on the pages of your websites in consonance with the contents on the web page. Visitors to these websites while browsing through the pages may read them and get interested in the contents of the adverts then decide to visit the source. They must click on the adverts to be redirected. That’s all it takes for you to make money from pay per click advertising because you receive commission each time this click occurs.

Pay per click advertising has not only simplified the process of advertising products and services online as a whole, it has also created opportunities for internet marketers to benefit from online advertising.

In the past, most adverts were offline either through Bill boards, the radio, Television, Newspapers and Magazines. As such it was the big time companies that benefited much more from it as branding agencies for commercial purposes, while small-time players like you and I had zero chances of making it big through advertising. The much we could do then was to work as advert collecting agents for newspapers and magazines within the locality or something like that.

Today, individuals like you can earn full income online through contextual or Pay per click advertising irrespective of being small timers. The generic name for this form of advertising is Google Ad Sense. That’s because Google and Blogger have made it easy to start even if you don’t have the money to pay for domain name registration, web hosting and all the cost incurring processes involved. As long as you have registered for the adverts, you will be given a code which when pasted on your blog, will enable you see the usual Ad Sense adverts on your site.

How to earn from Pay per Click Adverts

To earn income from Pay per click advertising, you will have to pick a niche and create a website or a blog on it. In picking your niche, you may consider starting with high paying keywords.

What does this mean? It means that there are keywords that advertisers pay high fee to get their adverts displayed on websites. There are also other categories which are low cost pay per click keywords and some are medium cost pay per click keywords. The idea is that the higher the fee paid for a keyword advert, the higher the commission you earn per click for that keyword.

You must understand that the commission you earn per click is a small amount but with high traffic of visitors to your site, the clicks become substantial and your earning accumulates over time.

Take a look at the following keywords and pay attention to the niche or industry they belong. Some are in the service industry while others are in the product category.

1. Auto/Car Insurance

2. Gas/Electricity/Energy

3. Online Degree

4. Mortgage

5. Credit

6. Software

7. Rehab

8. Loans

9. Claim

10. Attorney

11. Lawyer

Now if you do a keyword search on any of these words you will discover the most searched for ones among them. Build up your list of keywords from them. Have a mix of long tail keywords and short keywords. Use the medium or low figures of the search result on the keywords in your niche to start with. That’s because the competition on such keywords will not be over whelming. Use the keywords with low competition to build up your list of keywords.

Choose your domain name making sure that your main keyword is part of it. Put the keyword also in the main title of your blog. This will ensure that your site will get attention from those searching for information on your niche through search engines.

Write Articles on Selected Keywords

Write as many articles on various keywords on the niche of your choice. Use both long tail and short keywords. If you cannot write articles, you may outsource it to freelance writers. Google how to write articles on selected keywords to learn more.

Your article should not serve keyword stuffing purpose but must make interesting and knowledgeable reading. You must offer useful information to your readers. This will keep them longer on your website with repeat of their visit or even bookmarking your site. That is when the opportunity to click on the ads on your webpage knocks.

To make your articles useful, take up one aspect of the topic which will teach your readers one thing they never knew about your niche or something refreshingly different from what they used to know about the topic. It could even be an article explaining things already known by making your visitors see how it affects them positively or negatively.

You can as well sell affiliate products on your website. It is legitimate and allowed.

Take Action Now

Go ahead and take action on Pay per Click Advertising. Set up one site today, drive traffic to the site and you will be amazed at the results.

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Source by Emmanuel Okechukwu Nwaeke

Affiliate Tips – PPC Tips to Save You Money

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One of the best affiliate tips that cannot be stressed enough is that PPC advertising should be the LAST way that you should generate traffic to your site when you first start affiliate marketing. There are more effective methods of getting visitors and potential customers to your landing pages for little or no money that should be implemented first. However, PPC advertising is important to generating revenue and can earn you lots of money, as long as it’s set up the right way. If your campaigns do not follow these PPC tips, you may be wasting time and money on clicks that will not convert into sales.

5 PPC Tips to Save You Money

1. Use Negative Keywords – If you’ve used the Google Keyword Tool, you’ve probably noticed the “Negative Keywords” function. If you’ve chosen certain keywords or phrases that relate to your site, for example, “affiliate software”, you want people who search for just that to find your site and buy your software. However, if a user searchers for “free affiliate software”, your site will still come up. They may click on your ad, costing you money, and then immediately leave when they find out that you do not offer affiliate software for free. Use negative keywords like “free” and “cheap” to avoid wasting money on clicks by telling the search engine that you do not want those keywords to show your ad

2. Use Phrase or Exact Match – With Broad Match, when users search for other keywords that the search engine thinks are relevant, your ad will show up on the results page, even if you don’t want it to. By using Phrase or Exact Match, only the keywords that you specified will trigger your ad to be displayed, decreasing your impression count, which will increase your Click Through Rate (CTR) and add quality to your campaign and ads.

3. Target Location/Languages – Targeting only the English speaking countries (United States, United Kingdom, Australia, etc) will also help increase your CTR of your keywords and ads by creating a less diverse audience and targeting those who are more inclined to read your ad and buy your product.

4. Max CPC Bid – This is one of the more important PPC tips. For everyone 100 clicks that you receive on your ad, you can assume that your will get 2 conversions. So, you want to base how much your Max CPC Bid will be on the payout of the product. If you make $18.00 per conversion, multiply that by 2 and then divide that by 100 and you get $.36, which is what your Max CPC Bid should be for that product. Don’t waste money by bidding more than you have to.

5. Avoid the Content Network – The content network of PPC programs gets you a lot of impressions and for little money. However, the impressions are not as targeted and your CTR will go down and so will your conversions. If you’re just starting out with PPC campaigns and tools such as AdWords, MSN AdCenter, or Yahoo Search Marketing, hone your skills on the search network before taking on the content network, if you want to at all.

When you’re first starting out with affiliate marketing and PPC advertising, start with Google AdWords and once that is making you some money, move onto others, such as MSN AdCenter, Yahoo Search Marketing, etc.

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Source by Karen Wendler

Why Affiliate Marketing Can Help You Pay Your Bills

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Thousands of people are earning an extra income each month through affiliate marketing. By setting aside some free time, you could be earning an extra $300 a month or more to help pay for the car or mortgage payments. The best part of affiliate marketing is that you can do it in the comfort of your own home.

Find An Established Affiliate Network

Join an affiliate network where you can find a large selection of products or services to promote. An affiliate network is a company that handles the management of a merchant’s products and services with their affiliates.  Join a network that is already well established with a proven payment record, good and prompt support, efficient campaign tracking and flexible payment options.

Diversify Your Promotion Campaign

A common mistake made by affiliate marketers in the beginning is to choose only one method of promotional campaign, especially pay per click ads or PPC, without exploring other options. While PPC advertising may be profitable, beginners should work with a budget because if not done correctly, PPC advertising can burn a hole in one’s pocket and stunt a person’s endeavor in an affiliate business. Using different kinds of approach is highly recommended. Combining a PPC advertising campaign, with article marketing, blog posting, forum posting and other free methods of promotion can increase your marketing exposure and sales.

Track And Optimize Your Campaigns

Affiliate marketing is a perfect income generator because once you have set it, you can just put it aside while it works automatically promoting the products and doing the sale for you. However, you need to continually optimize your campaign to maintain a steady income stream. Once you see that the campaign is working and bringing in profits, duplicate the process with a different product using your proven systems and processes. Ensure that for every campaign, there is a link to an analytic package that you can track traffic, and identify keywords and phrases that are bringing in sales. Tracking your campaign gives you valuable information to tweak the system by eliminating keywords and web pages that are not producing results.

An Automatic Income Generator

Imagine not having to worry about car or mortgage payments because you know the money is coming in every month from your affiliate sales. Many affiliates are already doing the business full time from home, and enjoying a life of full of freedom.

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Source by Azmi Adnan

Best PPC Tips for ECommerce Sites

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I’ve been managing online marketing and advertising campaigns for several years. eCommerce sites are of particular interest to me versus B2B sites for the simple fact that it much easier to determine the efficacy of SEM (Search Engine Marketing) efforts when a sale or conversion is the goal. I want to share a few basic tips for Small Business owners who are creating or managing their E Commerce PPC campaigns. This isn’t advice coming from a Google Certified Advertising Partner, but rather an entrepreneur who knows what it takes to launch a successful eCommerce site from scratch and grow it’s success!

1. Have realistic expectations from the beginning. If it were easy to sell products online just by launching PPC advertising, every small business would be successful. The advantage of PPC advertising as far as SEM is concerned is the ability to target your advertisements to people searching for a similar product. The key here is “searching for”. For example if you sell “hand painted purple colored rocks” chances are you’ll find a very low search volume. On the other hand if you sell skin care products you’ll find a very high search volume. Google, BING, and Facebook make their advertiser user interface very user friendly. They want you to use their service and spend money. The systems are not automatically opimized to spend that budget efficiently. That’s up to you.

I’ve worked with a lot of Business owners and Brands that are convinced they have the next million dollar idea or product to sell. Just because you’re passionate about it, does not guarantee the world will agree! Your friends, family, and colleagues may support you and substantiate your belief, however keep in mind they’re supporting YOU. Your average customer has no personal connection to you or your Brand.

2. Know your conversion rates. Looking at your Google Analytics reports, or whatever program you use to measure traffic to your site, determine how many visits or clicks need to occur for you to make one sale. This is your conversion ratio. If it takes 100 clicks to make 1 sale, your conversion ratio is 1%. This is extremely valuable information to consider as it will help you determine how much you can bid or pay per click. Let’s say your average sale is $34.95, you have a 1% conversion ratio, and you’re paying $1.00 CPC. That means it would cost you $100 in PPC spend to earn one $34.95 sale. If that’s the case something’s not working and it’s time to consult with someone experienced with eCommerce PPC Advertising for Small Business.

3. Budget, Budget, Budget. When allocating the investment to build your e commerce site and develop your product and stock your inventory, don’f forget to ear mark a budget for advertising. The most common pitfall I’ve experienced are Small Business owners who have spent their entire budget on developing their site and product, and have little left over to advertising. PPC Advertising is a testing game. It’s nearly impossible to launch a PPC campaign and have outstanding success right out of the gate. The search engines place value on the history of your account. Just like gambling in Vegas, make sure your mindset is such that you’re prepared to part with your advertising dollars without necessarily generating revenue initially. PPC advertising campaigns have to be contiuously monitored and tested in order to be optimized.

4. Know your audience. By design, PPC Advertising means you’re only paying for clicks on your ad. However you don’t just want any clicks, you want potential consumers to click. This is why setting targeting parameters with your PPC campaigns is so important as is the ad copy itself. You may be better off paying a slightly higher CPC if it means it’s a consumer more likely to purchase your product!

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Source by Christopher Drewa

Pros and Cons of Pay Per Click Advertising – A Few Things to Consider Before Taking the Plunge

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One of the advertising techniques that I found very exciting when I first heard about it, was PPC (pay per click). The idea of being able to have my personal add campaigns showing up on computer screens all around the world instantly was very exciting. It seems to be the number one strategy that most of the network marketing gurus are using. However, if you’re just starting out, you better be prepared to spend some serious time, energy, and buckets of your hard earned gold and silver plated coins.

Pay per click is not something that most people will be able to just jump into and immediately see the results that the top MLM stars are generating. You should make the commitment of three to six months just to learn the ropes. Though the education process is on going. There will always be tweaks and adjustments that you will need to be on top of, if you want to achieve great success.

There are some who have jumped into PPC before really being ready to go there. It’s not enough to have all you great ad campaigns set up and running properly if your lead and capture pages aren’t converting. Nothing worse than spending thousands of dollars in one month only to see a small number of nibbles on the other end. This happens often; and guess what? Google AdWords is not going to give you any refund after you’ve spent your last dime on advertising. It loves to take your money. They have it set up in such a way that makes it ever so easy to just keep adding more and more money into your PPC funds from your bank account or credit card. Before you know it, you’ve spent over five thousand dollars on your PPC funds in the course of one month. That’s money you’re not going to get back. Though if you’re one of those trust fund babies with unlimited funds, that may not be as big a deal to you. In which case, we should totally hang out!

Whenever you’re ready to jump into the PPC world, there are a couple of sources you need to be aware of: Perry Marshall’s ebook, ‘The Definitive Guide to Google AdWords’ is considered by many to be the bible of Pay Per Click advertising. Another great resource is found in Google AdWords Learning Center. (type Google AdWords Learning Center into your search engine). You’re also going to want to acquire as much information on keyword research as possible, as that may make or brake your MLM career.

When you’re ready to tackle on the complexities of PPC, just know that you have a responsibility to do your homework or you will definitely loose a great deal of money. Know that you, and you alone are responsible for your own education. After you’ve done your research and training, PPC advertising may reward you with more high quality leads than you’ll know what to do with. Though I would suggest before spending that much time and money, you better have a clear idea of what to do with all the leads that will be coming your way. Do your homework.

That’s my two cents. I wish you all great success.

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Source by Mark Edward Smith

Pay-Per-Click Advertising

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An effective Pay Per Click (PPC) advertising campaign relies equally upon keyword usage along with advert placement that is relevant to your website. And, many experts believe that PPC advertising has revolutionized online marketing. It is said that this type of advertising allows even the smallest business on the Internet to compete against the big businesses. When PPC advertising is conducted properly, it can help a website stand out from all the others in its niche market. There is something you need to consider when thinking about starting a PPC advertising campaign including the following three questions:

• What is it that your website has to offer?

• What is the reason customers will click on your advert?

• What are the 10 words that will attract them to visit your site?

You’re going to need an effective title plus choose those 10 words that will succinctly describe to your potential customers everything they need to know about your business in order to click on through. Use of PPC does place you in extremely close proximity to your customers when it comes to both search engine results as well as acquiring sponsored positions.

Obtaining the best results, and ultimately the most traffic and better conversion ratios, can be accomplished through a combination of SEO and PPC advertising employed at the same time. There are many books that help cover these two areas, David Vinney being an expert in both as he has worked in the industry for over 10 years and is very well respected across the online community.

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Source by Chris John Anthony Needham

How Pay-Per-Click Advertising Drives Profit and Brand Awareness

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Plus, How PPC Helps You Reach Your Customers

Pay-per-click advertising plays a significant role in any marketing strategy. That can be a bold statement for some, especially since this advertising strategy intimidates many small- to mid-size business owners. And if you’re like many people, you can’t help but wonder, “Does pay-per-click work?”

You figure that if you pay Google even a small amount-say, $1.00 per click-your ad budget will be drained in short order considering all of the Google searches that occur daily.

Let’s explore why this assumption could be holding you back from growth and how pay-per-click advertising drives profit and brand awareness.

First, What Is Pay-per-click?

We’ve all seen the search engine results labeled ‘Ad’ at the top and bottom of a search engine results page (SERP). Pay-per-click (PPC) is a marketing strategy that allows advertisers to place ads online and pay the hosting platform (e.g., Google or Bing) when someone clicks on their ad. The marketer using the PPC strategy hopes the ad will lead a user to click through to the marketer’s app or website and purchase a product or service, or take some other valuable action. Search engines host PPC ads, displaying ads at the top and bottom of SERPs that are relevant to their users’ search queries. Pay-per-click with Google AdWords is one of the top choices. Bing is another, since many computers today come loaded with Bing as the default search engine.

Google AdWords – Paid Search

One of the most popular PPC advertising platforms by far is Google. What could be better than placing your ad in front of the very person searching for what you’re selling in real time? The moment they input their search query, Google pulls up a relevant paid search result to show them exactly where to buy that product or service.

How Paid Search Works

Every search engine results page (SERP) search query spot triggers an instantaneous auction for the keyword(s) the user input into the search bar. Advertisers bid for these keywords in advance when they set up their marketing campaigns through the advertising account. The search engine then determines the winning bid for that keyword based on a combination of factors, including bid amounts and the quality of the ads. The winner gets the top position, and others fall below them on either the top or bottom of page one, page two, etc.

Bid Adjustments

Not seeing any results? Advertisers can adjust their bids at any time, depending upon the best criteria for their campaign. For example, suppose a particular marketing campaign does well on mobile devices. In that case, the advertiser can increase their bid by a certain percentage to ensure their ad shows up more frequently on cell phones and tablets.

Conversion Tracking & Cost Per Click

Why is conversion tracking important? Because you need to know how much money you’re making (or losing) from an ad. It’s the only way to determine whether your cost per click (CPC) is eating into your profits.

Negative Keywords – Google

With so much emphasis on bidding for the best keywords, you might not think about adding keywords you don’t want to rank for. Yet keeping those words in mind can weed out unproductive clicks (clicks you pay for whether they convert to sales or not).

For example, if you’re a pizzeria targeting the keyword phrase, “Florida pizza,” you don’t want to attract people looking for jobs delivering pizza. So you may want to enter “pizza jobs” as a negative keyword in order to prevent your ad being shown for searches on the key phrase.

One real-world example we’ve encountered involves a company offering cold therapy to reduce “saddle bags” on hips and thighs. In advance of launching their PPC campaign, we entered “Harley Davidson” or “bike saddle bags” as negative keywords. This tactic prevents the client from being shown for those search results or pay for any inadvertent clicks.

Simply scroll down to the section where you can add negative keywords to your campaign, click the + sign and add a negative keyword phrase to make sure Google doesn’t show your ad to users who input an undesired key phrase into their search query.

Remarketing Pixels

With the dawn of user data collection, retargeting programmatic advertising has become one of the prime strategies to stay top of mind for someone who may be getting ready purchase your product or service. Remarketing pixels allow you to show targeted ads to specific individuals who have already interacted with your digital properties (e.g., website). You can embed these pixels on your website, in emails, and when setting up your pay-per-click ad on a search engine or social media platform.

HTML code that’s invisible to the user tracks the behavior of your email subscriber, website visitor, or social media follower from the moment they interact with the digital media you’ve embedded with the tracking pixel. The data these tracking devices collect provides insights regarding user behavior that could help you formulate your content strategy, including personalized email marketing sequences. If you use them in Google AdWords PPC ads, your ads could follow the user, popping up on other websites or social media platforms they visit after interacting with your remarketing pixel.

Video Remarketing

Video remarketing, also known as retargeting, is a form of PPC advertising that uses a tracking pixel to collect identifying information about users who have previously visited your website, watched a video, or engaged with your digital content. Video remarketing then serves video ads to that list of contacts. For instance, if you’re using YouTube, you can set up video ad campaigns that serve specific YouTube videos to users who have watched a specified video. They watch that video, then YouTube will serve up the video you want them to see next (e.g., a video you created to advertise your product or service).

Tending to Your Pay-per-click Marketing Strategy

Pay-per-click is not a marketing strategy you can set one time and forget about it. To get the maximum return on your investment, you need to tend to it-daily. From budgeting to analytics to bid adjustments, everything you do to stay on top of your PPC campaign will improve your gains. Click here for an easy-to-follow PPC checklist.

Social Media Advertising and Reach Ads

As an advertiser, you may also want to consider social media advertising as another way to reach more potential customers. Social media advertising consists of putting some money behind an already performing social post, then deciding your demographic (gender, age, location radius, even interests), and setting a budget and time frame for your promotion. Facebook is one of the top social media platforms for advertising, but there is a difference between social advertising and pay-per-click. On social media the advertiser pays for impressions, not clicks.

• Facebook: boost a post or run an ad
• Instagram: Sponsor a post
• Twitter: Promote a tweet
• LinkedIn: Promote a LinkedIn post
• More Pay-per-click Tips
• Design multiple ads in batches, and refresh ads quickly to prevent ad fatigue and banner blindness.
• Look at your campaign numbers daily and tweak creatives, bids, and negative keywords as needed to improve results.
• Use remarketing pixels to trigger your ad to show up on other sites your prospects visit.
• Do a remarketing video explaining what it would be like to be a customer of your business and include a testimonial.
• Use opposite messaging (e.g., if your funnel is emotional, your video should be logical and vice versa).
• Remarket with a video ad showing what it’s like to buy your product or be one of your customers.
• Use multiple headline variations, and A/B split test your ads.

Pay-per-click advertising can play a significant role in your marketing plan if you know how to maximize your results.

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Source by Nikki Corbett

Importance of a Hotel PPC Campaign

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PPC is a form of advertising which is used for driving traffic to websites. In this model advertisers pay the publisher every time their ad is clicked by a web user. In PPC campaigns on search engines, advertisers usually bid on keywords or phrases which are relevant to their target demographic. These keywords are usually discovered in the preliminary research phase and are thought to be used by the target audience in a search field when researching specific good or services on Internet.

On content sites this is done using a fixed price per click system. PPC advertisements which are also known as ‘banner ads’ are displayed on websites or search engines. Many compatible online platforms that utilize PPC ads, display an advertisement whenever a keyword query matches an advertiser’s keyword list. These advertisements are known as sponsored links or ads, and these can usually be seen adjacent to or above or beneath organic search engine result pages.

A PPC advertising can allow a hotel’s website to display simple texts ads to potential customers on search engine result pages such as Google, Yahoo or Bing. A hotel owner can effectively increase the flow of traffic to his/her website and subsequently its revenue by employing a well managed PPC plan. An efficient hotel PPC promotion can result in big return on investment even with a small budget campaign. Every time a web user who is planning a holiday types in some specific keywords or phrases in a search engine, the PPC advertisements containing similar or exact phrases display with the organic results. This form of advertising can give immediate exposure to a hotel’s website as well as edge over its competitors.

Setting up an effective hotel PPC campaign involves an intensive preliminary keyword research including alternate keywords, negative keywords, related keywords, and even misspellings of keywords. Other important mechanics includes an ad copy for each keyword grouping, defining keyword bids, monitoring impressions and click through ratios (CTR), as well as Key Performance Indicators (KPI). A PPC campaign manager also keeps a periodic check on spend levels, campaign quality levels (which impact cost per click) and much more.

On this note, for a hotel business owner, it is not only essential to spend in an impressive and classy hotel website design, but also to actively invest in the hotels online marketing strategy involving an effective PPC campaign. In an increasingly competitive hospitality industry, these strategies become even more important and essential to set a hotel business apart from its rivals.

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Source by Kritika Singh