Website and Search Engine Marketing Simplified

The advent of the Internet has resulted in the level of competition for businesses now being global expanding throughout countries and continents. The Internet moves at a rapid pace mainly because it is a dynamic process forcing businesses to adapt several types of marketing procedures to conventional offline marketing and advertising.

The overall objective of online marketing is always to attract additional people to your website improving buyers for your business and enhancing your company brand. Working with the most cost-effective channels, web site marketing targets specific traffic / potential buyers to your web site depending on your market place and needs.

The leading advantage of Internet and search engine marketing as to traditional marketing will be the capability to measure your results in real-time.

A successful Online marketing campaign needs conversion tracking programs to measure results. Conversion metrics involve, Cost Per Click (CPC), average cost per thousand impressions (CPM), Cost Per Action (CPA) and Return On Investment (ROI). Tracking and putting an importance on the conversion metrics is vital to measuring and optimizing your campaigns so you can get to your closing conversion metric, Return On Investment (ROI). Google Analytics is a no cost conversion monitoring tool used to track the overall performance of your Online marketing campaigns from click to conversion.

Website marketing Channels:

1. Display advertising

Display advertising is graphical marketing and advertising on the web that appears next to content articles on a third-party site including web banners or banner adverts. Display advertising appears on internet pages in numerous forms and contains text, images, logos and maps and is an affordable way to grow your advertising reach. Search marketing and display advertising jointly can increase online revenue.

Google Display and Bing / Yahoo! Search Marketing offer substantial display advertising solutions. YouTube offers a video display advert alongside relevant YouTube videos, and/or on web-sites on the Google Display Network that fit your target market.

· Google Display Network – The Google Display Ad Builder software within AdWords lets you easily construct compelling image and video ads to make your organization stand out.

· Yahoo! My Display Ads – My Display Ads displays campaigns throughout Yahoo! Network Plus. With My Display Ads, it is possible to set up your own ads, target the campaign, and monitor your campaign overall performance.

2. Video marketing

Video marketing is presenting information to a possible buyer in video form and guiding them to a product. Online video is progressively becoming a lot more popular and companies are seeing it as being a viable method for attracting customers.

Marketers are realizing the importance of creating outstanding video substance as digital marketing and advertising continues to evolve. Video is one of the more exciting means companies can develop curiosity and inbound clients.

3. Search engine marketing (SEM)

Search engine marketing is the promotion of websites by increasing their visibility in search engine result pages (SERPs) using Pay Per Click (PPC) advertising, contextual / content advertising, paid inclusion and search engine optimization (SEO) procedures.

4. Pay Per Click (PPC)

Your advert will appear next to or on top in the organic search results for the search phrase you entered in Google or Bing. Pay Per Click PPC Advertising is known as “sponsored ads” along with your Google results page and “ads” with the Bing results page. Advertisers place bids for specific search phrases and when a searcher clicks on an advert, the advertiser is charged dependent on the amount the advertiser bid for that search phrase.

5. Contextual / Content advertising

Advertisers place adverts on other sites that carry information relevant to their products and the ads are displayed to people who are searching for information from those web-sites. The search portal analyzes the content of the web page to find out its meaning and matches related key phrase targeted Content Ads to display on a page.

Google AdSense was the first important contextual advertising network.

The Yahoo! Bing network comprises 30% in the search advertising market.

6. Search engine optimization (SEO)

Search engine optimization is the process of increasing the visibility of your web site in search engine’s organic search results by considering how individual search engines function, what individuals search for as well as the keywords and phrases customers search.

Your internet site development and popularity building efforts must be engineered for search engines together with optimized code, content flow design, SEO copywriting and link building.

7. Social media marketing (SMM)

Social media marketing is the process of gaining targeted visitors through social media internet sites which include blogs, social networking web sites, social bookmarking sites, and forums. Social media marketing promotes your site by sending direct visitors, producing links for your website and creating awareness.

· Social networking sites include Facebook, LinkedIn, and Twitter where you could possibly place a link to your web site on your own profile. The largest gain comes when other people mention, link to or bookmark your site.

· Social bookmarking is a network in which users share with each other details about internet sites, articles, or news items that they like. These Social bookmarking sites include Digg, Delicious, StumbleUpon, and Google Bookmarks.

8. Email marketing

Email marketing is delivery of a commercial message to a group of people working with electronic mail. Creating a month-to-month E-Mail publication is one of the important web site promotion strategies. It may very well be a newsletter, list of suggestions, industry updates, or new product information.

SEM (Search Engine Marketing) – A Favorable Web Marketing Strategy

In today’s times, clearly it comes with an offline and an online marketing strategy when businesses think about their marketing spends. Online no more means access through PCs or laptops only, however with the growing evolution in mobile technology and Applications, so many people are making use of their cell phones to browse the net. Just in the US alone, a lot more than 200 million people browse the internet through their phones. And, so many people are purchasing things on the internet and using internet even for traditional services like banking and shopping. The world wide web has become the real world that many people dwell in. And, this is actually the audience that certain has to address with online marketing.

SEM is a technique of advertising on the internet. Search engine marketing techniques is usually mistaken for often talked about SEO or Search engine marketing. The fact is that SEM could be successful if SEO techniques are used to start with. SEO techniques concentrate on optimizing the information of the business website by focusing on the best keywords, HTML, META tags and sometimes modifying this content to ensure the web site will rank very well around the search engines like Google during organic searches. Organic searches are natural searches conducted on engines like Google employing a keyword or a search term. Aside from the expense of hiring professionals, this is cost free. If the website content is SEO-based then you’ll reap benefits albeit slowly.

SEM implies marketing a company web site to make certain that increased traffic visits the website and in turn, generates more conversions or sales.

SEM techniques are:

• PPC (Pay-per-click) Advertising: You have to pay for any clicks your advertisements on search engines that appear for pre-determined keywords or keywords and phrases.

• Pay for Inclusion (PFI): You spend for inclusion in a few internet directories regarding your business or industry. There are free directories like DMOZ, however your listing here requires a great deal of time to look, as it is manned by volunteers.

• Google AdWords: This really is Google’s own advertising for text, banner, or image ads. This includes PPC advertising, CPM (Cost-per-thousand) advertising, and site-specific keeping of advertisements. All these are paid advertisements.

Search engine marketing tactics will not cost too much if you are using it sensibly. Social internet marketing together with SEO and SEM can be used to complement the other person as online marketing techniques. Each works in a different level, and overall, you attempt to succeed in out to most your target segment. SEM is online marketing strategy that will help you get visibility and conversions. Remember, monitoring and tracking is very crucial here. Do consider SEM when creating your internet online strategy.

CPA Marketing – 5 Cost Effective Ways To Drive Traffic To CPA Offers


There are many ways to monetize CPA Offers however I outline 5 cost effective ways that can be used to drive traffic to these offers.

Pay Per Click Advertising

Pay Per Click Marketing is very popular way used to drive traffic to offers in the CPA networks. The basically requires you setup campaigns in PPC Search Engines and drive traffic to the landing pages of the offers you are promoting. The landing page could be that of the advertiser or could be one that you created yourself. You send traffic directly to the offer, otherwise known as direct linking, or you can build you own landing page similar to that of the advertiser with the specific purpose of preselling the prospect. The most common PPC Search engines you can buy PPC Advertising include Google, Yahoo, MSN. There are second tier engines such, 7Search etc that you can also buy PPC traffic to send to your offers.

Contextual Advertising

Contextual Advertising involves buying advertising on networks that enable you to place your ad in the form of a pop up or pop under on their networks. As an advertiser on these networks, you can bid on high trafficked sites so that your ad pops up or under when a visitor searches/clicks on the website in question. There are a variety of companies offering contextual advertising such as Media Traffic, DirectCPV, LeadImpact etc

Banner Advertising

Banner advertising involves buying banner ad space on highly trafficked websites to drive traffic to your offers. Most CPA networks provide banner creatives that you can use however you can create your own banners that you can use to drive traffic to the offers you are promoting.

Email Marketing

Email Marketing is another very common but never talked about way of driving traffic in the CPA networks. This entails building lists in any specific niche and sending them specific offers related to that niche. Most email marketers with big lists in specific niches are always in demand because in most cases they have built a very good relationship with the people on their list and could be a good match of the thousands of CPA Offers.

Social Media

Social Media is a relative new way to drive traffic. This involves using mediums like Twitter, Facebook, YouTube, StumbleUpon to promote CPA offers. These mediums have a lot of traffic and in most cases are a goldmine for promoting these offers if done properly.


Source by Ade Lamidi

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