Quality SEO Strategies -Search Engine Keyword Stuffing

SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.

All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.

Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.

You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.

Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.

Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.

Keyword stuffing is a “Black Hat” technique. Cloaked pages, keyword stuffing and hidden text are just some of the techniques tried by many webmasters which are unapproved methods by search engines. One of the most widely used techniques is what is called keyword stuffing; this is defined by repeating the same word again and again in the Meta tags or main the main body of the site.

Sometimes SEO experts go too far in their desire to push their clients’ sites to top positions and resort to questionable practices, like keyword stuffing. Black hat SEO involves old tricks and some new ones that have become widely used in search engine optimization. If you choose to hire an SEO company that is trying to stuff extra keyword phrases into this tag, I would be concerned about this because in the long run this type of SEO technique will not hold up. SEO is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries. SEO tactics are not always honest this has spawned the negative aspects of SEO. Keyword spamming or stuffing is just the tip of the iceberg.

Some firms use methods called invisible keyword stuffing. What is invisible text? Invisible text is text with the same text color as the background of the pages. There are many ways to make text invisible. One of the ways of using invisible keywords is by making the keywords the same color as the page; if the page is white you make the text white. The text or a link is invisible to the naked eye on a web page, but are seen by spiders. Since the invisible text is read by the search engine crawlers the text or keywords are picked up and indexed. Invisible keyword-rich text in page code is old news to search-engine spiders, they are more advanced and can recognize when a page is using keyword stuffing. The other types of black techniques are content spamming which includes meta tag stuffing and implementing gateway or doorway pages.

Some older content on websites could be considered keyword stuffing due to overuse of the keywords. Yet a website’s content still plays an enormous and fairly direct role in search engine ranking. Add new content or webpage’s daily or weekly to increase a search engine spider’s frequency. Web content keyword optimization is one of the most important step in SEO. Make sure your site is full of unique, high-quality content. Make sure your meta keywords and meta description tags reflect the true meaning of your site and is not simply hidden keyword stuffing. When search engines index the content, the content will be analyzed by the search engine, it could be interpreted as an unapproved technique which will then get your pages de-indexed. Content is the most important part of optimizing your web site for search engines. Try to write the content naturally for the readers rather than the search engines. Good content brings return visitors who may eventually link to your site.

If you are going to promote your website you should stick to white hat SEO methods and recognizing that the black hat SEO tactics which are quick and dirty techniques will not help your business in the long run.