Setting Up Google Search Console Account

Setting Up Google Search Console Account

If you already have an existing Google account for Gmail or Analytics, you just need to login into the Google Search Console.

If your website is in WordPress and using Yoast SEO plugin, it becomes quite easier to install Google search console. Yoast plugin will help you easily connect and verify your website or blog to Google so that you can start collecting data in Google Search Console.

If you are not using WordPress then there are few ways to which you can add and verify your website to Google. The best method is to verify with Google analytics but if you haven’t installed the Analytics then you have to copy the provided code and put it in the header of the index file. You can also download the file from Google Search Console and upload it to the root directory of your website or blog.

Getting Started with Google Search Console:

  • Add & Verify the Property
  • Link Google Analytics Account to Search Console
  • Submit XML Sitemap
  • Validate Robots.txt File
  • Things which need regular maintenance:

Crawl Errors

Structure Data Review

Review XML Sitemap

HTML Improvements Suggestions

Inbound Links

Inside Google Search Console:

Google Search Console provides lots of great information and suggestions which make it easier for your to make website search engine friendly. Let’s have a look at the individual sections of Google Search Console:

Search Appearance: This section of Google Search Console provides the information on how your website is crawled by the Google and how the website appears in the SERP.

Structured Data: Structured data uses vocabulary to provide tags for your website. These tags help Google better understanding on your content, organize to display it in search results. Structured Data could be related to ratings of products or service, prices, and location.

Rich Cards: Rich cards provide a more detailed presentation of the website data. These are designed to improve the standard search results with the more visual preview of website data. Rich cards can be used for products, recipes, events and more.

Data Highlighter: Data Highlighter is designed to help you fix the issues within structured data. It is used to highlight the structured data so that Google can better understand it.

HTML Improvements: HTML Improvements provide a list of recommended improvement to your HTML data like Meta title and description. This section helps to optimize the Meta title and description of the respective pages of your website.

Accelerated Mobile Pages: AMP is an open-source project dedicated to speed up the website on mobile devices. AMP is a way to make your web pages easier accessible on mobile devices. In order to AMP work correctly, you need to create valid AMP pages with the appropriate schema markups and make sure they are properly linked to your website.

Search Traffic Section:

The search traffic section in the Search Console display all the activities taking place on your website. This includes the ranking, backlinks, manual action and search traffic.

Search Analytics: Search Analytics is probably one of the most vital areas of the Google Search Console tool as it provides the valuable information on your website. This area shows the top pages and keywords with their respective CTR and ranking. Search Analytics also provides the comparison of the data so that you can check out the trends and rectify the issue asap.

Link to Your Website: Backlinks have always been an important ranking factor. This section in the Google Search Console displays the backlinks that Google has found from third party sources. In order to ensure the quality of the backlinks, it recommended having a regular monitoring on this section.

Internal Links: Google provides a list of the most linked content within your website or blog as this data is helpful to find out the most important URLs and the content on your website. The more links Google sees to a page or blog post, the more important Google considers the content to be the relationship with other content in your website.

Manual Actions: A Manual Action is a situation in which a human reviews your website and its backlink profile to determine that the pages of posts on your website are not compliant with the Google Webmaster’s quality guidelines. This section in Google Search Console provides that information on all the known issues as well as provides recommendations for rectifying the issues. Top reasons to get a manual action notifications are spam, spammy backlinks, spammy mark-ups, unnatural backlinks, hacked websites, thin content, clocking and other black-hat SEO tactics.

International Targeting: This section of Google Search Console can be used to help Google for the better understanding of website’s country to focus on. If your website is providing services in different countries, you should not populate this section. If your website providing services in a specific geographical location, then it is recommended to use this section to help Google understand the geographical location of your website.

Mobile Usability: Google’s mobile usability section highlights the URLs of the website that have the usability problems on mobile devices. This report gives a detailed data on the issues as well as the recommendations to rectify the issue. In the recent years, mobile traffic is dominating the searches and Google are becoming more focused on creating a better user experience on mobile devices. Due to his, website owners must take special attention to this report and proactively work towards resolving these issues.

Google Index Section

This section of Google Search Console provides the information on how your website is performing in the Google index. The index is the collection of all those pages or posts which are available for appearing in Search Engine Result pages.

Index Status: Index Status report provides an overview of the indexed content and the number of pages that are being blocked from indexing. The total number of indexed pages rarely matches the total amount of pages submitted to the Google and this inconsistency should not be cause for alert. Website owners should use this section to be alerted of sudden drops in the quantity of index pages. A major decrease could mean that Google is not able to reach the content.

Blocked Resources: This section highlights the website elements that are not accessible for Googlebot and thus disallowing Google to access and index those pages. Though Google doesn’t show all the blocked pages in this data and in turn, only pages that Google believes are within your access for review.

Remove URLs: This Remove URL tool of Google Search Console allows the webmasters to temporarily remove specific pages from Google Search results. A successful request will only last about 90 days so the webmasters should use a 404 error page to permanently remove those pages from SERP.


Google use crawlers to explore the content of a website. This crawler is acknowledged as “GoogleBot”. Googlebot visits the website and look out the content and follow the links to the respective pages.

Crawl Errors: The Crawl Errors report displays the list of errors found on the website. This report shows different types of errors like Server error, Soft 404 error, hard 404 error and blocked content.

Crawl Stats: Crawl Stats report provides the information on the crawler’s activities within your website for last 90 days. This report will list content types and the elements of the website such as CSS, Flash, PDF Files, Images, and Javascript.

Fetch as Google: This tool allows webmasters to see how their pages are seen by the Googlebot. Users can run this tool to whether the Googlebot can crawl a page, see how the pages are extracted and validate additional elements like scripts or images are accessible.

Robots.txt Tester: Robots.txt is a text file at the root directory of a website used to instruct search engine bots how to crawl and index the pages of a website. This tool is used to validate and check the robots.txt file on the website.

Sitemaps: This section allows the user to upload and submit an XML sitemap for Google to crawl and index the website. XML sitemaps provide a roadmap for Googlebot to explore and index the pages of your website.

URL Parameters: This tool of Google Search Console can use to instruct Googlebot to crawl a preferred version of an URL which prevents Google from crawling the duplicate content within a website. In most of the scenarios, webmasters don’t need this tool as they use 301 or canonical redirects.

Security Issues:

This section of the Google Search Console is used to notify the webmaster about the security issues which Google has discovered on the website. Webmasters can use this tool to get the information about the security issues Google discovered on their website, review the issues through code snippets and request a review once the malware or hacking issues has been resolved.

Other Resources:

This section of Google search console contains lots of things like Structured Data Testing tool, Schema Markup Helper, Email Markup Tester, Google My Business, Google Merchant Center, Page Speed Insight, Custom Search, Google Domain and webmaster academy.

Getting Your Website Indexed in Google

Getting your site listed in Google is easier than ever now since Google offers sitemaps.

By using a sitemap, you can make it very easy to get all of your pages indexed by Google. This can help you raise your rankings in Google, as well as help searchers find you.

The beauty of sitemaps is that once you’ve set up your sitemap, you can basically forget about it until you make updates to your site. Then you will need to add the new entries to your sitemap. Google will take care of the rest.

However, if you’re a non-techie, or the idea of setting up scripts, or learning new software doesn’t appeal to you, there are other ways to get the job done without stressing yourself.

There are plenty of online tools that you can use that are absolutely free. Although these sites won’t help you if you have a really large site, usually over 1,000 pages, for the average site owner, these tools will get the job done, and at most, all you’ll need to know how to do is cut and paste, save, and then upload your sitemap to your site.

Below are some tools you can use to help you get started. Try the various tools out first to see which ones you like best. These are the easiest solutions I’ve found for creating sitemaps, and it will only take you a few minutes to get your sitemap created and submitted.

  1. Sitemap Doc – – This site will create a sitemap for sites up to 750 pages. All you have to do is enter your URL for the main page for your site, click the create map button, and this site will extract your urls and create your sitemap. It also allows you to customize your map by adding additional urls, as well as changing time, date, and priority settings.
  2. Audit My PC – – This sitemap creator actually gives you two options: you can create a sitemap for Google, and you can create a sitemap for your visitors. The sitemap you create for your visitors can help you in getting spidered by the newer spiders offered by MSN and Yahoo.
  3. ROR – – ROR is very similar to XML, which is the formatting used in sitemaps, and you can use it to create your sitemaps. Unlike most sitemap utilities, this tool does more. It will help you more fully describe the content on your website. You can also use it to create feeds for your products and services, as well as feeds for your site.

Use ROR generator to create sitemaps for my sites, and I found it to be much easier. I submitted the ROR sitemap feeds to Google, and it has eliminated any errors I had in my previous sitemaps.

This gives you plenty of options in both the types of feeds you create, as well as a choice between an online tool or software to create sitemaps and feeds.

This sitemap generator is actually a plugin you can install on your WordPress Blog and use it to automatically generate a new sitemap for your blog each time you post.

This keeps your sitemap constantly updated, and it allows Google to more fully spider your blog. Once installed and updated, you can forget about it. The plugin takes care of the rest.

  1. Google Sitemap Generators List – – If none of the solutions above work for you, or you need something more comprehensive, Google offers a large list of scripts and software you can use to generate your sitemaps. This will be the solution for any site that has a large number of pages and needs a sitemap that can’t be created with the tools listed above.

Once you’ve created and uploaded your sitemap, then it’s time to submit it. You will need a Gmail account so that you can sign into Google Sitemaps. You can sign into sitemaps here:

You can also find out more about the various types of content that Google accepts:

Follow the instructions for submitting your site. It should take you about two minutes to add your sitemap. Once you’ve added your sitemap, Google will take over. Now, not only will you be able to get your site more fully spidered by Google, you’ll also get plenty of helpful statistics on your site. You can use what you learn from your stastics to improve your search engine coverage and raise your rankings.

Best Tips For Web Directory Submission Link

Best Tips For Web Directory Submission Link Building Campaigns

web directory, link building, directory, link exchange, directories, seo, sem, search engine optimization, link popularity, search engine marketing, build traffic

Article Body:
The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?
Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically Web Directory Submission comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.

Basics of Search Engine Optimization

Basic Techniques of SEO

Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to promote search engine optimization in India. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in India , as we are very late in this field so Indian websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords
• Selecting your keywords
• Prioritize your keywords

Domain name / Filename
• Domain Registration
• Keyword in domain name
• Keyword in filename
• Length of Website Address

Keyword Placement
• Keyword in title tag
• Keyword in Description Meta-tag
• Keyword in Keyword Meta-tag
• Keyword in Content
• H1, H2 and H3 (Heading)
• Keyword Font Styles

Internal Links
• Keyword in links to internal site pages
• Valid internal links
• Efficient linking

External / Outgoing Links
• Quality Links
• Inspecting your Links
• Title and Description
• Limit number of links on a page

Incoming Links (backlinks)
• Quality of Referrer
• Trend of link popularity
• Anchor Text
• Age of Link
• Number of Outgoing Links on Referrer Page
• Position of Link
• Trusted Websites
• JavaScript/Flash Links

On-Page Factors
• Home Page
• Over optimization penalty (OOP)
• Getting Reported
• File Size
• Freshness of Pages
• Frequency of Updates
• Site Age
• Dynamic Pages
• Texts inside Images
• Excess JavaScript
• Inline Frames and Frames
• Hidden links / texts
• Cloaking
• Duplicate content
• Understandable Content

Off-Page Factors
• Traffic Buying / Link Schemes
• A minimum of one backlink
• Buying Links
• Server IP Address
• Links from bad websites
• Server Reliability and Uptime
User Activity
• Search Engine Traffic
• Click through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving the Website

Gathering Links
• Collecting Links
• Unique Content
• Articles
• Press Release
• Forums / Guest books / Blogs
• Sponsoring
• Directories
• Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

10 Tips For Raising Your Search Engine Rankings

10 Tips For Raising Your Search Engine Rankings

Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your site the more search engines like your site. Keeping a nice supply of links pointing at your site requires similar precautions and practices as getting high search engine listings.

Although no SEO company can guarantee a high ranking for your site, here are some tips for raising your search engine ranking. Using these tips will not get you to the top unless your site is the best out there, but they will at least put you into the positioning that you truly deserve. After all, the internet is basically a free market. You will naturally flow into the place that you deserve and many search engines try to insure that you do not rise above or fall below this position. This is why they are so strict, and this is why you must keep yourself on good terms with them.

1) Content is an important factor in high search engine rankings. Make sure that you have plenty of content throughout your site with your target keywords in the articles. It’s also worth doing a search for websites similar to yours and taking a look at their articles for ideas. The more content you have the better. It is generally a good idea to have between three hundred and five hundred words per page, but more important than a quantity of content is the quality of the content that you are providing. You cannot just put out three hundred words of jargon and expect your visitors to find it interesting and stick around for the long haul.

2) Your website’s URL can help you rank higher with the search engines if it contains your keywords. However, don’t think that naming your site after your keywords will always help your rankings – you need to do more than just that.

3) Search terms should be written out in text, instead of graphics. If you do use pictures, be sure to give them alt tags. The alt tags in your pictures are almost as important as text. It’s also a good idea to put some of your key words in links to other pages. In the eyes of a search engine it is almost as good to have a link to a page full of the content that the visitor is looking for as it is to have the content that the visitor is looking for on your page. If a visitor is looking for something that you are linking to and he or she finds your page, they may look around your site on the way through.

4) The title of your page is very important, and making sure that you choose it wisely will make a big difference. Terms such ‘free article on safe children’s toys’, or ‘contact the children’s toy expert today’ are good to use as titles, for example – they would get you a high ranking. The title area is the most important place to include your keyword phrases, so make sure that you put them all in.

5) The navigation menu that appears on each page of your website should include your page’s title.

6) Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some niche keywords too.

7) Make sure that you don’t have a lot of irrelevant links on your site. The more closely related to your site your links are, the better your chances of being ranked in a higher position.

8) You need to periodically update the content of your website, even if it’s only a slight change, as websites like sites that are kept updated.

9) You need to consider the fact most search engines don’t like automatic submissions or multiple submissions – submit once, manually.

10) Always be on the look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competition.

7 Ways To Drive Laser Targeted Traffic to Your Site

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site.

It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business.

The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome.

What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are looking for what you are offering. Targeted traffic is the key to higher website conversion and more sales.

Regardless of what you are promoting, these techniques will help you get more traffic to your site, and building site is crucial to your success no matter what industry you are in.

Here are seven techniques I use to get more traffic to my sites:

  1. Search engines.

Search engines are the easiest way I know of to be found online because just about everyone uses the search engines. Although I don’t recommend that you rely solely on search engines as a way for potential customers to find you, you should at least get your site indexed. People can’t find you if you aren’t there.

  1. Link exchanges.

Although linking isn’t as valuable as it once was, it’s still an effective way to promote your site. By contacting website owners who have websites that complement your own, and then exchanging links with them, you’ll build referral traffic because linking is still considered to be an endorsement of your site.

  1. Affiliate programs.

An affiliate program is where you allow others to promote your website for a percentage of the profits of each sale. Although there are other ways to pay affiliates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this can also make it easier to get links back to your site.

  1. Writing articles.

Of all the internet marketing techniques I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the fact that I like to write, and maybe it’s easier for me.

What articles will do for you is help you build backlinks to your site, establish you as an expert, and offer more value to your business. You are offering your potential customers something up front.

If the thought of writing articles makes you cringe, try writing tip sheets, lists, or a how to. People love these types of articles because they’re so easy to read.

  1. Joint ventures.

Done correctly, a joint venture can be your ticket to fast cash in your business. By seeking out others who have complementary websites, and offering them incentives to sell your products, you can quickly increase your bottom line.

  1. List building.

Although list building isn’t an internet marketing technique per se, it is an important part of building your business. List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.

  1. Know your market.

By knowing your market, you’ll know what kind of products and services potential customers are looking for. Although it won’t help you raise visibility for your site, it will help you increase your conversions, and you can more easily get to know your market by visiting forums on your topic, posting polls on your site, and studying other sites on your topic.

The most important thing to remember is to show your potential customers respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.

Free High-Quality Directory Submission Sites List in 2023

What is a directory submission?

Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website

Search Engine Marketing – What It Is and How Your Can Business Benefit From It

Simply put, Search Engine Marketing or SEM is the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world anytime for a little as USD $0.05 cost per customer acquisition or even for free!

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90% of all Search Engine originating traffic.

How Popular Are Search Engines?

A study last November 2005 finds that the number of people who use Internet Search Engines to find information has jumped over the last year, claiming a solid No. 2 spot behind e-mail as the most popular activity online. In the year 2003, 250 million searches were made daily on Google alone!

How Does It Work?

On the Internet, whenever somebody wants to find something, they use Search Engines. As spam continues to lessen the effectiveness of email as a marketing tool, Search Engine Marketing is fast becoming the marketing strategy of choice for companies who want to reach a global audience 24 hours a day, 7 days a week, either for free or for as little as USD $0.05 per visitor. As the Internet becomes more and more a part of our everyday lives, the greater their role becomes in helping businesses connect with their customers at that crucial point in their buying decision process (when they are searching for it).

Right now, there are probably people… potential customers who are looking for whatever products or services you are offering on any or all of the major Search Engines. When potential customers type in the keywords that they are searching for and press that “Search” button, do they find you or your competitors instead?

How can you get your business to appear on Search Engines?

Of course, you first must have a Web site. If you don’t have one, get one designed by someone who has a decent understanding of Search Engine Optimization. I’ve come across business Web sites that are so badly designed from an SEM perspective that you can’t even find it even if you search for the company name or business name itself! Even worse, their sites are designed in a way that prevents instead of facilitates their visitors to transact with them.

There are basically 2 ways for you to get your Web site to appear on Search Engines. You either get it listed on the “organic” or natural search results by doing Search Engine Optimization (SEO) or you launch a Pay Per Click (PPC) Campaign for the keywords you want your Web site to appear for. Ideally, you should be doing both because a PPC campaign can start driving highly-qualified traffic to your Web site almost instantly while you wait for your SEO campaign to gain momentum and get your Web site within the top 20 of the SERPs (Search Engine Results Page), otherwise known as “organic” or “natural” search results, which can take months to happen.

What Is Search Engine Optimization?

To get your Web site to appear on the SERPs you need to launch an SEO campaign. The main problem with SEO is that it can be very difficult and take anywhere from several months to over 1 year before you can achieve good rankings and appear within the top 20 rankings or top 2 pages of the organic search results which is all the results that most people are willing to see before they make a decision and choose what Web site to ultimately visit and do business with. Getting your Web site listed in the top 20 results is going to be a constant battle, especially if you are in a highly competitive industry and your competitors are also actively doing the same thing.

How your Web site is designed determines in great part how well its Search Engine rankings will be. Do you adore that lovely Flash animation on your home page? Loose it! Search Engines can’t see that Flash animation and they rely almost exclusively on text to determine the relevance and consequently, the ranking of every Web page.

What Is A Pay Per Click Campaign?

Pay Per Click or PPC campaigns are basically ads (Sponsored Links) that appear alongside the organic search results whenever someone uses a Search Engine to search for anything that he’s interested in. The reason why it’s called Pay Per Click is because you spend only when somebody actually “clicks” on your PPC ad and not every time somebody sees it. These ads are controlled and are made to appear only every time specific “keywords” are searched for. The level of control an advertiser has over his PPC campaign is so high that he can control exactly how and who gets to see his PPC ads and most importantly, how much he spends for it. For as little as USD $0.05 per click on Google and USD $0.10 on Yahoo and MSN, you can start driving highly-qualified visitors to your Web site.

What Are Its Advantages Over Traditional Marketing Mediums?

While you may get an increase in sales when you put out an ad on TV, radio or print, it is almost impossible to track how well your sales were influenced “directly” by your ads. With Search Engine Marketing, you would know exactly how much you are spending and how much actual revenue you are getting for each cent that you spend for it. You can even know where your customers are coming from using Web Analytics such as the popular and free Google Analytics.

The ability to control your marketing expenditure, track your campaign’s performance, identify and target your market, a truly global reach, measurable results and being able to make changes to your campaign on the fly makes Search Engine Marketing far superior to traditional marketing medium.

How Effective Is Search Engine Marketing?

It is not impossible to convert 50% of your Search Engine originating traffic. The real beauty of Search Engine Marketing is that it allows your customers to find you instead of you trying to find them.

How much does it cost?

The cost of any Search Engine Marketing campaign depends greatly on the scope and extent of it. The more keywords and the broader the audience you want to target, the more it’s going to cost but the greater the benefit would be. Maybe the more important question is… “How much is it costing your business by not doing Search Engine Marketing?”

Search Engine Optimisation – The significance

From a small local business in a town to a big industry playing on an international platform, marketing has been a prime tool for any company or business to succeed. People started with using tools like write-ups, references, pamphlets and much more to convey their means or advertise themselves among a group. But now is a time where everything happens just on the click of your finger. And in this time is required marketing at the speed of light, marketing with niche concepts that are applied even before a common man would think.

With the time we are moving from a physical world to a virtual world. Companies started building up their websites to have a presence in the virtual world. But likewise there are billions of websites. What would be your identity then? In this age of Internet and Technology, getting your business visible to your customer segment is more important and this is where the Search Engine Optimization comes into picture.

Building up a website is like making a saw and optimizing your website is like sharpening that saw to use. And it is quite logical that you cannot take optimum use of your saw without sharpening it.

Search Engines are a system through which one gets the information the later wants. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines through search results. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. In simple words, Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms (called keywords). The more easily search engines find your site, the higher up it appears on their results pages.

In this world, SEO is definitely a smart move for any business.

But getting your site ranked for your keywords, there are many aspects that play a key role: a proper site structure, clean coding and necessary keywords, to name a few. This requires the every page of your website to be optimized. Every page should have a proper title, genuine keywords and a perfect description that matches the page. These title, keywords and description have to be relevant for every individual page. Search engines “crawl” the Web looking for the keywords that their users enter, so putting those keywords throughout your site means your pages will be picked up during searches by the search engine. Hence you have to put your foot into your customer’s shoe to understand what keywords your customer would use to search for a particular product or service. You have to learn your customers’ mind and this will give you the best of Title and meta (Keywords and description) to optimize your website. Also, optimizing your content is equally important as that plays an important role. You may optimize your content with putting keywords in your content, giving the Heading tags to titles, giving bold effects wherever necessary, giving links (to phrases in the content) to internal pages wherever appropriate.

Also, other activities to rank up your website in search engines are submitting your website URL into more and more search engines, adding your website URL into online directories, building up links with other relevant business sites, submitting rich articles into article sites, submitting your blog pages into various blog sites, submitting Press Releases into various Press Release sites. This will both increase the traffic overall to your site and enhance your search engine rankings, since the search engines pick up on the number of times people link to and from your site and rank your website higher accordingly.

People try many techniques to boost up their website ranking in these search engines for the specific keywords. People make researches to add-on their skills to make this task easier, faster and more genuine.

There are companies that provide services for SEO to other companies. We at Semaphore Software ( have a dedicated team that researches on the SEO and SEM (Search Engine Marketing) activities and undertake projects to upgrade the website ranking for our clients from different businesses.

It has become very important to move ahead with the fast pace if you wish to survive your business in this global competition.

SEO in 10 easy steps

SEO in 10 easy Tips
Having your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimise your content and create many links of different quality. But if you don’t have any money to start off, its hard but it can be done.
You may also have the money it takes for reaching a top position, but are unsure if your money will be well spent or not. It may cost you a whole lot more than you thought in the beginning.
Wether you have the money or not, considering a self made budget SEO is a wise thing to do, because it’s both free and educating. After a while, you will gradually improve your technique and you will become an SEO expert. Once you’re there, you will be able to perform as good as a paid SEO but saving the money it takes to hire one.
Here’s 10 free ways to improve your rankings

  1. Directory submissions – The most effective way in getting lots of back links fast. Grab a good directory list and submit your link in every single directory. Make sure that you get a few new back links everyday to ensure long term success. The best way to do that is by viewing all new directory announcements in Digital Points forum Solicitations & Announcements section.
  2. Article Submissions – Almost every single article directory on the web is free. Article directories are a good compliment to ordinary directories because it will bring you more diversity in your back link structure. Write a good article with more than 500 words and include a back link to your site and submit it to all major article directories. Hope fully, if your article is good, some webmaster will pick it and put it on their own sites, so you’re not only getting back links from the article directories themselves, you are also getting free back links from real sites, which is very valuable in search engines like Google.
  3. – A good source to collect incoming links. Do you have any content that is related to any wikipedia article? In that case, you can edit the wikipedia article and input your link on the link page. Make sure that the content you are linking meets up with the standard, otherwise, your link will be removed as fast as it came up.
  4. Onpage SEO – Onpage optimisation was the most important SEO technique available before 2001. Today, it does not have the same decisive factor that it once had. It is however still very useful to do some basic onpage SEO. Make sure that your targeted keywords are included in the title, the headline and the footer. Make sure that you always provide some fresh content on the pages that you specifically want to optimise. Provide it at least with an RSS feed. But most important, make sure that the onpage SEO does not overshadow the content and make your site look less useful.
  5. – Post a press release once you release your site. It will help you a little bit in the rankings, but most importantly, if your Press release is good, you will get some natural links generated by PRWebs users.
  6. – Myspace has recently become one of the hottest sites on the internet. It has also became one of the most effective places to market your site. Just make a profile for your site there, then try to get as many friends as possible. Post links to your sites on other profiles, post bulletins of your site and if it’s cool enough, you will get some natural back links in return.
  7. Ask for back links – Send out nice original emails to other webmasters that have similar sites. Write some sentences about what you think of their site or anything related to the subject of their site. When you get the reply, answer them, tell them something more and then ask for a reciprocal or a one-way link.
  8. Forums – Forums are not only a great place to discuss things but also a good resource for generating back links, feedback and traffic. Put a link in your signature. Make a post about your site or even better, make a post about something and then make a related link to your site. Note, go for inactive forums, they tend to give more weight than the active ones and your link will be displayed over a longer time.
  9. Make sattelite sites – Put up a site with some content on e.g. and include a back link to your site somewhere, then submit the sattelite site to somewhere around 100 directories so it will be indexed in Google, and you got a high quality back link.
  10. Also, SEO is an area where there are lots of paid alternatives that may help you in getting a good ranking. Some of these are paid article submission, paid onpage optimisation, paid directory submission paid link exchanges and paid links. If you are good on doing directory submissions but bad on onpage SEO, you can charge for making directory submissions for others and then hire someone to do onpage SEO for you.
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