Analyzing Traffic – Visitors V. Hits

A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…and why both are important.

Be One With The Log

To analyze traffic to a site, you should be looking at your server logs. Server logs come in very raw data, but most hosting companies have interpreting programs that summarize the information into readable form. From these programs, you should be able to analyze who is sending you traffic, the number of hits and visitors among other information.

Hits v. Visitors – The Game Is On…

Many people, myself included, are lazy when it comes to discussing traffic results. We tend to use “hits” as a catch phrase for traffic hitting a web site. This isn’t entirely true. Traffic should always be analyzed in two categories, hits and visitors.

A “visitor” is a click from someplace on the net to your site. In your server logs, a visitor will be credited with visiting the site one time regardless of the number of pages the visitor views. For example, a person entering a brick n’ mortar bookstore is only one potential customer regardless of the number of books the person looks at.

A “hit” is a click on any page of the site and represents a multiple of the visitors. When you review server logs, the hits represent how many times visitors clicked site pages. Going back to our bookstore example, every book viewed by the person in the bookstore would be a hit. So, which information is more important?

Hits v. Visitors – An The Winner Is…

The simple fact is both visitors and hits are important statistics to analyze in your server logs. Obviously, the information on the number of visitors is important because you want to know how many potential customers are coming to your site. That being said, you should never focus on visitors without contemplating hits as well.

Hits are important because the number of hits tells you very important information about your site. Since hits represent the total number of pages viewed by all visitors, you can use the information to determine the effectiveness of your site. I call this by the very original and sophisticated name “hits to visitors ratio.” Let’s go back to our bookstore example.

Assume a person walks into a bookstore and only looks at one book. This may mean the person knew what they wanted, found it and bought it. Obviously, this is an ideal result. But what if a thousand people walk into the bookstore and only look at one

book each? The bookstore would have a problem and start trying to figure out what it is. The hits statistics on your server tell you the same thing.

If your site has multiple pages, you need to find out if visitors are clicking into the internal pages. This is generally known as determining the depth of your site. The simplest way to do this is to divide the number of hits by the number of visitors for a particular time period. This figure will tell you if people are seeing one “book” or taking a look around.

Analyzing your server stats can be a real eye-opening experience. The information can be good or bad, but at minimum you will know if any corrective steps need to be taken.

Tips And Tricks Of Writing Newsletters – Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.

So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.

10 Steps to Success
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards…

1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can use.

2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.

3) Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.

4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.

5) Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.

6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.

7) Make it ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles.

8) Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.

9) Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.

10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!

How NOT to Publish an Ezine

I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look at both sides of the prices – the right way and the wrong way. So here goes – what NOT to do when publishing an ezine.

  1. Leave out your name and contact info – Who would want to get in touch with you anyway. Your readers don’t care if there is a real live dependable person writing the ezine. NOT!

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

  1. Put as many squiggles and decorations in your ezine as possible – So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

  1. Load the ezine with ads – I mean after all, isn’t that why you are publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.

  1. Don’t bother sending it out regularly – After all, most people can’t read it every time anyway. NOT!

How can people trust and believe what you say when they can’t even depend on you to send your ezine on schedule.

  1. Don’t add any original material – Just use all the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or some tips.

  1. Why bother with a disclaimer or privacy policy – Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they should check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

  1. Content is content, right – As long as your ezine is full of “stuff”, it is helpful. NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them. Don’t use hyped up ads disguised as tips or articles. Quality content is key.

  1. Don’t let your readers get to know you – They are interested in your ezine, not you. NOT!

Your readers need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

  1. Don’t bother formatting the ezine correctly – Who cares how many characters are in each line, it all reads the same. NOT!

Definitely format your ezine uniformly and evenly. You want to produce a clean, sharp, professional ezine.

  1. Don’t waste time proofreading. Everybody makes mistakes, right? What is a mistake or two – nobody is perfect. NOT!

Take the time to make sure all spelling and grammar is correct in your ezine before you send it out. After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to publish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster!

An Email Campaign versus an Ezine: What’s the Difference?

A campaign of any type – a military offensive, a political race, or a young man’s romantic pursuit – is an activity conducted to achieve a goal. A military campaign is conducted out to capture a city. A political campaign is conducted to win a seat in government or to pass a law. A romance is conducted to win a girl’s hand.

An email campaign, then, is an email (or an email series) that is written and sent to achieve a particular goal. 

The goal differs according to the kind of campaign. The most common email goals are click-throughs, sales, donations, or opt-ins. Thanks to today’s email management services, you can measure how well you achieve your email’s goal. Most business email campaigns are automated through these services. (More tips about writing automated emails).

But the bottom line is this: “email campaign” is an umbrella term.  E-zinesonline appeals, registration forms, event invitations – all of these are different types of email campaigns. 

Email Writing Tip

Know what you’re trying to accomplish with an email campaign so you can write the content to achieve that goal.

What’s an Ezine?

E-zines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.

(Read more about how to format a publish an e-zine.)

Like print publications, online magazines contain images and text. But electronic newsletters also feature videos and links. Like print magazines, an ezine is comprised of different articles of different lengths. But while a print magazine includes the articles in full, an e-zine rarely does so. Instead, your e-zine becomes a portal that links readers to your website. Once there, they can read the full article and maybe look around a bit more.

That points to the most common goal for producing an e-zine: to give readers an opportunity to click through the email and get more information.

E-zine Writing Tip

Write article teasers with links to your website where the full articles live. This allows your online readers to skim headlines and leads and choose what articles to read in full. Your e-zine becomes a way to drive traffic to your website.

Email Campaign or Ezine – Which Is It?

An email campaign is a broad category and includes many different types of emails.

An e-zine is one type of email campaign.

The secret to eZine marketing Tips.

One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that’s asked when the customers don’t show is,” how do I get customers/visitors”.

Well the answer to this is, start a marketing campaign. There are several ways to go about this.

One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.

There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.

The age old saying applies to ezine marketing as well “If it sounds too good to be true, it probably is”. Here are a few points to keep in mind.

  1. You get what you pay for.
  2. You must offer something that relates to the niche market.
  3. Target your advertising to your audience.
  4. The best things are not always free.

Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything.So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards.

PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.

Buy Targeted Traffic – The Easy Way To Buying Targeted Traffic

Okay, you are a webmaster struggling for website traffic. You may have tried all the tricks in the book but nothing is working so I would suggest that buy yourself website traffic. Believe me, the minor investment that you need to make is nothing compared to the heavy targeted traffic you are going to get in return.

Buying website traffic is nothing new and with each passing day it is not only becoming simpler but also does not have to cost the sun and the moon. Read on for some fantastic advice as to how to drive visitors straight to your shopping cart.

I know I digress, but before you set out to buy website traffic one thing that you need to do is really consider your site. Does it have a professional look? A brand logo? The reason I ask you to scrutinize your website is because there will be no point in getting customers to your site if you can’t hold them there. Make sure that your site is really well spruced with content and design before you really start to market it and once visitors start to flow in they will recognize you by the signature look you create.

Also a site that looks great and functions smoothly tends to project the correct image about you and the brand. Also one thing that you must not miss out on is the personal touch; don’t make people feel they are interacting with a machine.

If you are not sure you can always hire third parties like SEO companies who will optimize your site the correct way not just for search engines but also help you to project the company image in a positive fashion. Remember you are doing all this to promoter your site and increase your business so you can also purchase some traffic for your site with the most cost effective method there is – Pay Per Click Advertising.

If you are trying this out for the first time and you don’t have a very large budget you will find that not only is it effective but you are also paying less for paying customers. The best part about PPC ads is that they are linked to the kind of product you are offering and thus you can be assured that you are going to be driving some much targeted traffic to your site. If your site is really attractive and is able to inspire trust that you are a good company with genuine business you are going to snag a customer who is definitely going to return.

And combining PPC advertising with other means of advertising and marketing policies like giving away freebies and offers are just going to do wonders to your site. Remember that if you are really considering buying traffic for your website, Pay Per Click campaigns are what you really need to invest in and sit back while you get visitors with no sweat at all. As long as you have the keywords right and you are able to use them in a minimalist fashion to drive home your message you can be assured of motivated site traffic.

Increase Your Websites Traffic With Articles

To have a successful website on the internet you need to accrue one way links. The search engines such as Google, Yahoo and others can detect link exchanges between sites and even the new triangular link exchanges. Then they devalue those links.

Creating those one way links is the problem. It can be a very time consuming task. A one way link means that, another website chose to link to your site without reciprocation. The common reason would be that your site contains quality or unique content.

The circular problem is, in order for someone to find the content on your site they first had to get there. In order for someone to find and appreciate your content, you need to increase the traffic to your site. More people need to see it. How can we make that happen?

One way for people to get their websites seen is by writing articles. That and directory submissions are great way to bring visitors to your site.

First this is to write an article about a topic that is somehow related to your website. If your website is related to scuba diving, your article should also be about scuba diving. It should be anywhere from 400 to 700 words in length.

When the article is complete write a biography section. In fact, write about ten or twelve biography sections. Each bio should be different than the one before to establish diversity of content within the post.

After your article is complete you will want to submit your article and bio to different article websites. Those websites are allowed to distribute the articles to other website owners looking for fresh content. They can reprint the article intact with your links in the bio section. So every time your article is published, it brings a new one-way link to your website.

If you’re looking for links look to directory reviews and article submissions. These are very valuable tools in establishing your online presence.

How To Incease Organic Website Traffic

What Is Organic Website Traffic

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.

The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization. It increases website trust and tends to have better conversion rates than paid traffic because there is a better intent for organic searches. The ROI for organic traffic is very high since it is semi-permanent in nature compared to paid ads.

How To Generating Organic Website Traffic

It’s the biggest mystery on the internet. Everyone wants to open an online business. Everyone has a great idea. Everyone has a sure-fire strategy for success. And in many cases, they go out and build impressive websites around their idea. They include features that make the site sticky, drawing visitors in and inviting them to browse around. The graphics are slick and the layout beautiful. Java and Ajax make the browsing experience smooth and seamless. But in the end, no one shows up.

The vast majority of websites never get much of any traffic. Of course, this should come as no surprise. There are millions of different websites, even within a single topic, and there’s no way for the average internet browser to find one specific website without some help. And that’s what this article is about. What can you do as an online entrepreneur to identify yourself to the masses and help them find their way to your website? More importantly, what can you do to achieve that objective with little or no money?

That last sentence is the most important one so far. We all know the pay-per-click options exist and our hard earned money can quickly and easily drive traffic to your website. We all know it can be done at the click of a mouse. But how much will it cost? For those of us who have tried this type of advertising, it’s truly amazing how quickly you can run a tab paying for one click here and one click there. Well, as it turns out, there are some other options available that can drive just as much traffic and won’t cost you a penny.

The first strategy is encompassed by this article you’re reading. I wrote this article and posted it to the internet for free. Nobody’s paying me a penny. I took the time to write is all down because I know how to post it to thousands of different article directories quickly. And at the bottom of this article is a short bio with some brief information about me along with my website address. That means everyone who reads this article has the option of clicking through to my website directly. It’s called article marketing and it’s one of the best strategies for driving website traffic.

The second strategy involves posting comments on popular industry forums. Once you register with a forum, you can post comments within any topic you can find a string for. Your profile usually allows you to create a signature and that signature can include your website address. Once again, you’ve leaving behind a direct link to your website every time you post a comment. And as such, I would post as many comments on industry forums as you possibly can – perhaps as many as 15 or 20 comments each day.

The third strategy is to post comments on popular blogs in your area of expertise of beginning a blog of your own. If you post comments on a blog for 10 consecutive days, I can almost guarantee you that someone is reading your posts. It just happens. People find stuff and you can quickly gain an audience by creating a blog. And of course, you can revert to posting comments on someone else’s blog. You can always leave behind a direct link to your site when you do so.

The forth strategy is to make your website easy to bookmark with any one of the many social bookmarking sites that have emerged during the past year or so. It’s the new craze and sites like StumbleUpon or Boing Boing or Digg can quickly drive traffic to your site if the content you’re providing is appreciated by others. Adding the appropriate buttons and links only encourages that process.

Driving internet traffic doesn’t have to be a mystery. It doesn’t need to be a secret. And there are lots of things you can do to get plenty of organic traffic landing on your website. In most cases, it doesn’t cost any money. It just takes time. And if you can allocate the time, you’ll be amazed at how quickly it will also start happening. Good luck!

Here are seventeen online and offline methods that will help you increase website traffic.

  1. Offer free, original, and quality content on your site. This is, by far, the single most traffic-generating activity you can take part in.
  • Make sure the content is helpful to your visitors. Provide your visitors the information they need to achieve their goal or solve their problem.
  • Create a fresh piece of content every two days if you can, or at least once a week.
  • Do not use content generators.
  1. Focus your content on keywords related to your topic.
  2. Start a newsletter for your web site. When people read each issue they’ll be reminded to revisit your web site. Submit it to all the free e-zine directories on the internet.
  3. Submit original articles to e-zines, web sites and magazines that accept article submissions. Include your business information and web address in a resource box. This is a great way to increase website traffic.
  4. Start a blog. Post original content and articles at least twice a week and ping your blog when you post to it.
  5. Give away an electronic freebie (like an eBook) with your ad on it. Allow your visitors to also give the freebie away.
  6. Exchange links with other web sites that are closely related to the subject of your web site.
  7. Participate in forums. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file containing your website’s URL at the end of all your postings.
  8. Start your own online discussion community.
  9. Hold free online classes or seminars. You will become known as an expert on the topic.
  10. Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement for your web site.
  11. Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on.
  12. Give visitors a free entry into a contest or sweepstakes.
  13. Let visitors download free software such as freeware, shareware, demos etc.
  14. Offer free online services or utilities from your website.
  15. Give free consulting to people who visit your web site.
  16. Put key words and phrases in bold or italics,

With consistent effort and some ingenuity, you can increase website traffic without breaking the bank.

Website Promotion Tools ,Niche Knowledge

The delivery of relevant information is an important key to the success of any website. However, if you are an netrepreneur and you have come to terms with your inability to develop new content for your website there are a couple of options you should consider.

1) Freelance Writers

You can work with an existing writer in developing content for your website that enhances the quality of the overall site and works to improve your site rankings with the various search engines.

Many freelance writers can provide original content that matches the keywords or phrases you require. They are adept at working on deadline and can help link a series of articles that can be developed into an ecourse or ebook.

A freelance writer can also assist you in developing content that is Search Engine Optimized (SEO) throughout your website. The entire content of your site can work together to provide a fully comprehensive means of setting the tone for both visitors and search engine spiders.

2) Free-To-Use Articles

If you can’t write your own original content and you aren’t able to pay for a freelance writer to help you then you might do well to consider the use of free-to-use articles. This growing phenomenon allows the use of an original article from an expert in the field at no cost.

The common proviso is that a link to a site of the author’s choice is the standard means of repaying the author for the use of the content.

There are sites available that are filled to overflowing with free-to-use material. The owners of these sites have determined they can glean an informational resource on a subject from these free-to-use sources. In turn, the site owner would apply for Google Adsense and derive an income from these free-to-use articles. The income from this process generally exceeds the cost of developing and maintaining the site.

No matter what some site specialists may say, there really is a no one-size-fits-all approach to site promotion. Some site owners can develop their own material, others will rely on a freelance writer and some will gain the content they need from free-to-use sites.

The key to success in site promotion is to simply find the things that work best for you and then – use them.

You don’t have to think outside the box to promote your site. Sometimes staying with tried and true techniques may provide exactly what you need to get your business noticed.

Niche Knowledge

Do you have a website that has spurred numerous knowledge-based content on a very specific subject? Did you know that the use of your old knowledge-based content can be used to promote your website in a new way?

There are numerous site promotion tools at your disposal; however there may be one that can be successful in converting knowledge seekers into viable prospects.

As you continue to develop new material for your website, the old content is often relegated to a cyber dust bin and forgotten.

If, for example, you have a significant library of articles on ‘needle-nose pliers’ you might consider a secondary site dedicated specifically to articles related to this tool. The website should have a web address that is easily remembered and one that will connect with your audience. In essence this specialized website should be able to rank well on a niche topic.

The acceptance of Google AdSense or other PPC advertising on this site will likely pay for the upkeep of the site while you use a link building mentality to send customers to your primary site.

In the end you have a primary website that benefits from link exposure and a secondary site that will likely rank very well with a niche keyword of phrase.The use of a template rich web hosting service can allow this type of website to flourish with low cost, maximum exposure, ease of use and rapid implementation.

Many site owners have come to understand how effective multiple sites can be to the total success of their primary site. Essentially the secondary sites can be built and fine-tuned only on occasion. These sites are simply designed to drive customers to your primary site and provide multiple tools to assist in developing prospects for your primary online business.

As each secondary website is built you can further assist your site promotion objectives through the use of a press release. Let others know that you have launched a new knowledge-based website and allow them to catch a vision for why this secondary site is a benefit to the online community.

It is relatively easy to build a forum into these secondary sites to allow your niche customers to find others who are equally interested in the product, tool or service you may be offering. The knowledge-based content provides a springboard for interaction with these potential customers. The use of free membership to the forum can also provide list-building opportunities for your business as well.

A secondary site may be just the site promotion tool you need to move your site to a whole new level of profitability.

Four Ways To Make Money From Your Ecommerce Website

There are four basic ways to make money from your web site. You can sell products and services. You can sell subscriptions or memberships. You can make money from advertising. And you can use your site to generate referrals and commissions.

Most businesses only use one or maybe two of the four. You can increase your direct revenue and your opportunities for cross-promotion if you consider them all.Here’s a review of what you need for each. In every case you want to deliver what your customers expect and automate as much of the process as possible.

You can make money on your site by selling things. You can sell products or services, but to make money you have to make sure you have mastered the details.

No matter what you’re selling you’ll need a good shopping cart. Online shoppers expect to be able to pay with credit cards and with PayPal and complete transactions online. Your shopping cart should calculate shipping charges and sales tax automatically.

If you’re selling physical products, make sure you’ve worked out all the fulfillment details. Make sure that you have a shipping and inventory system that will deliver great service to your customers.

Since the net is a worldwide phenomenon, you may get orders from other countries. How will you handle them?

You can also sell digital products such as e-books and Special Reports. Buyers will expect to be able to download their digital product as soon as they’ve completed paying.

You can sell services. Many companies are conducting classes on the web, called “webinars.” You’ll need to be able to take orders and send acknowledgments to those who sign up. You’ll also need a reliable way to deliver your webinar.

You can make money on your site by having subscribers or members who pay you a fee. A membership or subscription fee is simply payment for privileged access.

People will pay for access to current content, to archives, to services or to other people. Determine what mix of these is best for your business. Make sure you can handle subscription payments, acknowledgments and renewals.

You can make money on your site from advertising. This used to be quite complicated. But today, with Google’s AdSense program just about any site can generate advertising revenue.

You can make money on your site by using your site for referrals and commissions. On the web, these are called “affiliate programs.” They can help you make money two ways.

When you send business to another site using an affiliate link, you generate a modest fee for yourself. Whenever you recommend a product or service on your site, check to see if there’s an affiliate program that will pay you for the link.

Your own affiliate program can help you draw more desirable traffic to your site. You’ll need software to help you keep track of the business that affiliates send your way. There are standalone packages for this, but affiliate software is also part of most sophisticated shopping cart packages.

None of these items is rocket science. So use this article as a checklist and take a look at online shopping cart software and ecommerce providers like to help you automate all of these methods on your ecommerce web site.

The bottom line in increasing revenue is using as many of the above income generation methods as you can, as effectively as possible. It’s another case of how the marketing magic is in the mix.

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