10 ways to achieve online success with email autoresponders
An email autoresponder should come as natural to every business. Web surfers stopped looking at ordinary websites years ago. Now every internet visitor wants a website that is caring and will build a positive relationship with its visitors. It is for this reason that online companies are investing huge millions into Customer Relationship Management programs. But if you are a start up businesses without the huge capital outlay to put into customer relations, you can use auto responders to deliver an amazing warm reception and interaction with their visitors.
To conduct a successful online business, you may want to be guided by available research on customers. Research has long established that, positive and timely responses are important ingredients that visitors use to judge how friendly websites are and how they would want to interact with them. And you may want to know that visitors are more likely to establish relationships with sites that provide excellent feedback and timely responses.
Auto responders therefore positively answer the call of website owners seeking automated interaction with customers at all facets of their customer relations.
An email autoresponder can securely perform 5 principal business boosting roles for every website which needs to get a high rating in customer relations and therefore enhance customer loyalty.
Autoresponders can let people know you have received their emails and that you will soon respond to their enquiry. Even when you are not available to reply immediately, you will do so at some later time. You see, buyers are predominantly in a state of anxiety and it is a good marketing strategy to allay such anxieties.
People buy with several reasons; one of their being an urgent need to do something. So acknowledging their emails sets their minds at ease and then they are confident that a reply will be forth coming on their enquiry. If you have one thousand emails a day, there is no way you can efficiently reply to all these manually and that is where an auto responder comes in.
Assuming you were out of the office for two days and a customer interested in bringing you a hundred thousand Dollar deal writes to you with the hope of receiving a response so business is transacted. It will be quite discouraging for him to wait and wait for no answer to come forth. If you have an email autoresponder installed, some preliminary email marketing messages can be sent to the sender; at least informing him of products/services available or explain your absence and when you will be back. If the sender wishes to wait, you can come back to respond appropriately and get the deal finalized.
In this age of scam and fraud on the net, every buyer will want a confirmation of his purchase. An autoresponder confirmation serves two purposes – it assures the buyer that the goods will be forthcoming and it relieves him of the thoughts that he had transacted with a fraudster. An auto responder performing this function will make your customers happy and buy from you always.
Buyers do businesses a great favor by buying. Although you are giving away a product or service in return, customers need to be appreciated for buying from you. At least they had other several options but they chose to buy from you because they like you or how you conducted your business. You can use an email auto responder to send follow up messages to customers thanking them for their business and assuring them of continued support.
Every business must make it a point to rely on an email auto responder to generate customer satisfaction and loyalty. Modern online businesses cannot afford to lose this part of everyday web-based transactions. There are many auto responders on the market available for free or a fee but the most versatile that can effectively perform the vital duties mentioned above can be found at ttps://onotepad.com/8fck4B
- Offer an email course.
Write up a course or use your articles to create a course that you can offer to your visitors.
You’ll be able to educate people about your product, and increase your sales by showing them the benefits they’ll get from purchasing from you.
- Send excerpts of your ebook.
Increase your sales by showing your visitors firsthand the valuable information you have to offer them.
Simply string together excerpts of several or maybe just one chapter of your ebook, and then offer your autoresponder series to your visitors.
If you have an affiliate program, increase your sales by making this autoresponder series (as well as any email course you offer) available to your affiliates.
- Publish an ezine.
With broadcast capable autoresponders, you’ll be able to double opt in all your new subscribers and send out your issues on the schedule you want.
Promote your ezine on your site, and submit it to ezine directories and ezine announcement lists.
If you write articles, you can also get more new subscribers by using your resource box to promote your ezine.
You can also promote your ezine in your signature file and get more new subscribers through your day to day emails and also from your posts to discussion lists and forums that you’re a member of.
- Offer a sample issue.
Make one of your best, current ezine issues available by autoresponder.
Then offer it on your site, and also, when you can, include it along with your other ezine information when you submit your ezine to ezine directories.
- Publish an article announcement list.
Get more ezine publishers and webmasters to publish your articles on a regular basis by creating a list that announces when you’ve written a new article or articles.
You’ll be able to keep in touch with people that enjoy your writing, helping you to get your articles published more often and increase traffic to your site.
- Make a training course available to your affiliates.
Offer a generic email training course that your affiliates can use to learn how to successfully promote your products and earn commissions.
Your affiliates will have a handy resource that they can print out and go back to again and again, and you’ll be able to increase your profits by helping your affiliates get started on the right track.