How Do Anti Spam Solutions Work?

We have all suffered from these annoying dangerous spam emails. Most of us still do. There are excellent anti spam solutions in the market, there is no reason to tolerate this no more.

To understand the solution we must first understand the problem. So, what is this spam email? Spam is unsolicited, unwanted, irrelevant or inappropriate email. Spam email is mostly used for commercial purposes. Spam emails are also known as “junk mails”.

So, why do people are constantly searching for the best spam blockers? Why do the market of anti spam solution rolls billions of dollars a year? Well, these spam emails are time consuming and are annoying. But, more than that, they cost a lot of money. Why? First, because time is money. But more than that, billions of spam emails are loading lots of unnecessary data over the servers.

Therefore, big software companies constantly develop anti spam solutions, spam blockers and email spam filters.

Anti spam solutions basically do one or more of the following things:

  1. Anti spam solutions check the senders’ names and addresses and filter the spam emails according to a black list of spammers they own and update.
11 Best Anti-Spam WordPress Plugins for Securing Your Site

If run a blog on WordPress or any content management system, then you’ve probably had some experience with spam. Spam can affect different areas and features of your site, including your comments, forms, orders, surveys, email lists, trackbacks, and more.

In addition to wasting your time and server resources, spambots can give you a false impression of your WordPress traffic, email list size, and other performance metrics. Spam, especially spam comments and trackbacks, can also make your website look less professional and trustworthy to your visitors.

Fortunately, you can take steps to prevent spambots from attacking your WordPress website. One of the easiest and most effective solutions is downloading a WordPress plugin that will check, filter out, stop, or remove spam from your site.

Best Anti-Spam WordPress Plugins
Spam Protection, AntiSpam, FireWall by CleanTalk

Antispam Bee
WordPress Zero Spam
WP Armour
Disable Comments
Hide My WP
Captcha Plus

Akismet Spam Protection
WP Cerber Security, Anti-Spam & Malware Scan
Titan Anti-spam & Security
Stop Spammers

  1. Spam Protection, AntiSpam, FireWall by CleanTalk
    listing page of Spam protection, AntiSpam, FireWall by CleanTalk plugin for WordPress

With over 2,000 five star ratings, Spam Protection, AntiSpam, FireWall by CleanTalk is the most well-rated anti-spam plugin in the WordPress directory.

Using its spam firewall, CleanTalk’s plugin will work behind the scenes to protect your site from spammers by blocking spam entry from all possible gates, including comments and login, contact, and WooCommerce forms. The best part is that it doesn’t use CAPTCHA, so there are no questions, puzzles, or math for your visitors to solve.

  1. Akismet Spam Protection
    listing page of Akismet Spam Protection plugin for WordPRessWith over five million downloads, Akismet is the most popular plugin for protecting WordPress sites from spam. Akismet checks comments and contact form submissions against its global database of spam and filters out any that seem like spam. You can review the comment spam in your dashboard, and. recover any that you think aren’t spam.

Please note that this plugin does require an API key to activate it.

You can learn what an API key is in our blog post What Is an API? The Answer in 300 Words or Less.

  1. WP Cerber Security, Anti-Spam & Malware Scan
    listing page of WP Cerber Security, Anti-Spam & Malware Scan plugin for WordPress

As one of the best WordPress security plugins, WP Cerber Security, Anti-spam & Malware Scan has its own anti-spam engine that protects your forms, and automatically detects spam comments and either denies their submission or moves them immediately to trash. Using invisible ReCaptcha, this plugin blocks spambots from submitting login, registration, password recovery, comment, and WooCommerce forms.

Upgrading to the premium version of this plugin will unlock even more functionality, including layered spam protection and automated website scans and file recovery.

  1. Titan Anti-Spam & Security
    listing page of Titan Anti-Spam & Security plugin for WordPress

Thanks to its algorithms and global spam database, Titan Anti-spam & Security can hide spam from your site. But as the name implies, Titan Anti-spam & Security is more than a spam blocker — it’s a comprehensive security plugin that can scan system files, themes, and plugins for malware, invalid URLs, backdoors, and SEO spam.

The free version of this plugin is actively installed on more than 100,000 sites. The premium version can do even more to help protect your site from spambots and other malicious actors — like stopping spammy form submissions.

  1. Stop Spammers
    listing page of Stop Spammers plugin for WordPress

Stop Spammer is a free plugin that stops spam emails, comments, registrations, and form submissions by using honeypots, which are hidden from everyone but spambots.

This plugin offers dozens of features and settings so you have granular control over your site’s security. You can block spam words, URL shortener links, suspicious behavior, and whole countries. You can deny IP addresses, email addresses, and usernames manually. You can enable a members-only mode so only logged in users can view the site — and much more.

  1. Antispam Bee
    listing page of Antispam Bee plugin for WordPressAntispam Bee is another top-rated free anti-spam plugin. It accepts trusted and appropriate comments only. First, it stops comments, pingbacks, and trackbacks and then creates a spam database. You can remove all data from the database after several days.
  2. WordPress Zero Spam
    listing page of WordPress Zero Spam pluginUsing AI in combination with proven spam detection techniques and databases of known malicious IPs from around the world, WordPress Zero Spam can detect and block spambots from submitting forms on your site. Using JavaScript, WordPress Zero Spam will stop spambots from being able to complete a submission — without requiring valid site visitors to answer questions or complete CAPTCHA fields to prove they’re not spambots.

This free plugin also allows you to block IP addresses temporarily and permanently — or block entire countries, regions, and cities if you choose.

  1. WP Armour
    listing page of anti-spam WP Armour plugin for WordPressLike WordPress Zero Spam, WP Armor is a simple anti-spam solution that doesn’t disrupt the user experience on your site. Instead of adding an extra step or input field to your form that every user has to fill out, WP armor uses Javascript to hide that extra field from valid users so only spambots can see it. So if the honeypot field is filled out, then the plugin knows a spambot is trying to submit a form and blocks their submission.

Once activated, WP Armor enables this anti-spam mechanism for all comments and supported forms, including forms by Contact Form 7, Nina Jorms, and other popular WordPress plugins.

  1. Disable Comments
    listing page of anti-spam Disable Comments plugin for WordPressDisable Comments is a free plugin designed to remove and protect WordPress websites from spam comments. With this plugin, you can delete existing comments on your site in bulk or by type. Then configure the plugin to allow or disable comments everywhere on your site or only on certain post types, including pages, posts, media, and docs.
  2. Hide My WP
    listing page of anti-spam Hide My WP plugin for WordPressA best-selling security plugin in the CodeCanyon marketplace, Hide My WP is a robust security solution that includes anti-spam protection. In the plugin settings page, you can simply enable the anti-spam option to automatically block spam in the comments section of your site.

You can also use this plugin to change the file name of yourwp_comments_post.php file, which WordPress uses to receive comments from visitors by default. Renaming this file can also help prevent spam comments on your site.

  1. Captcha Plus
    listing page of anti-spam Captcha Plus plugin for WordPress

Captcha Plus is a premium plugin that’s designed to protect your WordPress forms from spam entries. It can be used for login forms, registration forms, password reset forms, comments, contact forms, as well as any custom forms on your site.

You can configure the plugin to set a specific type of CAPTCHA — including invisible reCAPTCHA, simple arithmetic questions, character recognition, or a slider button. You can also create an “allow list” to hide the reCAPTCHA field for trusted IP addresses.

Preventing Spam on Your WordPress Site
Preventing and removing spam from your WordPress site can help save you time, protect your brand’s credibility, and make visitors feel safer on your website. Using one of the anti-spam plugins above — or multiple in combination — can help secure your site from spambots with ease.

How Anti Spam Software Works
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It was not too long ago that email mailboxes were so full of junk mail and spam that they threatened to render electronic communication useless. When you opened up your email you were bombarded with poorly written advertisements for $ex, V!agra, and tons of other intentionally misspelled products, designed to evade any spam blocking devices. Those interested in consumer protection knew the ultimate goal, to eliminate and block spam, but as soon as they created a product designed to do just that, the spammers evaded their efforts by getting more creative. That is, until modern anti spam software was developed. Antispam software comes in a variety of forms, with the obvious ultimate intent of stopping unwanted emails from reaching you.

Blacklist

One of the primary anti spam methods is known as blacklisting. This software identifies the IP address of the spam sender, and then communicates with the Internet Service Provider of the sender and instructs the ISP to block mail from that IP address to your email account. In theory this is a fool proof solution. The reality, however, is that there is a lot of money to be made in spamming, so forcing a spammer to switch his IP address frequently is not too high a price to pay to evade blocking. That said, this practice does, over time, start to close down doors to spammers and all but eliminates amateur spammers who do not have the capability to frequently switch IPs.

Spam Votes

Many individuals who frequently use their email accounts will be familiar with this device. Spam voting software works through the participation of users. When you receive email you have the option of classifying it as spam, usually by pushing a button which says, unsurprisingly, ‘spam’. Once enough people classify a piece of mail or an IP as spam it falls in trust until ultimately it becomes completely blocked from addresses.

Profiling

Profiling involves learning the common characteristics of spammers and spam mail. It is software that looks for things like bugs, invalid message ID’s and other traits and uses these characteristics to evaluate incoming pieces of mail. Each piece of mail is then given a score depending upon how it fares against these criteria. The user is then given the option of how high or how low to set the bar with regard to which emails are let in. This method has been shown to be immensely effective against amateur spammers and many professional spammers. However, it relies upon a ready team of professionals to identify new traits used by spammers and to incorporate those traits into the profiling algorithms.

Bayesian Filtering

The most promising spam blocking software follows no rules. Rather, it constantly learns new techniques to fight spam by scanning the mail you’ve read and comparing it to the mail that you have rejected. This highly sophisticated software uses the data that it gleans from thousands of users to identify which items are spam and which are not. It then has the capability to adjust its standards to your particular preferences. Over time, it becomes adept at sending you only the emails that you want, and blocking the emails that you do not.

How Spam FireWall works?

  • The visitor enters to your web site.
  • HTTP request data is checked of the nearly 5,8 million of certain IP spam bots.
  • If it is an active spam bot, it gets a blank page, if it is a visitor then it gets a site page. This is completely transparent to the visitors.

All the CleanTalk WordPress SpamFireWall activity is being logged in the process of filtering.

Spam FireWall DDos Protection
Spam FireWall can mitigate HTTP/HTTPS DDoS attacks. When an intruder makes GET requests to attack your website. Spam FireWall blocks all requests from bad IP addresses. Your website givies infringer a special page with description of DDoS rejection instead of the website pages. Therefore Spam FireWall can help to reduce of CPU usage on your server.

XML-RPC brute force protection
Spam FireWall can mitigate XML-RPS brute force attacks. It blocks XML-RPS attacks from bad IP addresses. That helps to prevent bruteforce attacks by a Remote Procedure Call.

No spam comments, no spam registrations, no spam contact emails, no spam trackbacks. No CAPTCHA, no questions, no animal counting, no puzzles, no math and no spam bots. Universal WP AntiSpam plugin.
Spam is one of the most irritating factors. Spam become every year more and conventional anti-spam can no longer handle all the spam bots. CleanTalk provides WordPress spam protection service that prevents spam and automatically blocks it. You’ll be surprised of effective protection against spam.

Anti Spam And Virus Protection For Business , Blog Websites

Anti Spam And Virus Protection For Business , Blog Websites

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With anti spam vendors offering low cost licensing, businesses can now afford advanced email spam and virus protection with a simple to use interface at a much lower cost. The great thing about technology is that as it evolves it gets faster, additional features and economical. Over the past few years the same evolution has taken place with anti spam technology and services. In large part this can be attributed to the open source software community plus enterprising companies enhancing the capabilities of this software and packaging it into easy to use anti spam appliances.

It is not practical to have anti spam software running on desktops in a networked business environment. Managing all employee junk email software at the desktop is not realistic. It can be a nightmare and costly in terms time and licensing.

Spam appliances sit in front of your email server so that when email comes in it will first go to the spam appliance and the email will be scanned for spam as well as viruses. The filter will block the message if it identified as know spam. If the filter is not sure if the email is genuine it will quarantine and hold the email at the filter and it will be stored until the recipient deletes it, releases it to their email box, or they can white list a trusted correspondent so that future emails will not be held back. This will greatly reduce the load on your email server and reduce your bandwidth needs. We have seen anti spam systems block up to 83% of incoming messages. This could help extend the life of your email server and push back the need for upgraded capacity.

Most virus outbreaks occur via email and for little cost an appliance can block viruses before they reach your network and user’s inboxes. This provides an extra layer of defense in addition to your current anti virus solution.

Businesses have two options if they use an appliance based solution for their spam and virus control. They can purchase and administer their own filter. This is a good option if you have a large number of employee mailboxes to protect and the technical staff to administer the spam appliance. Businesses also have the option to outsource their spam control as a hosted service. This is a good choice for smaller companies and if information technology is not your specialty.

If you purchase your own spam filter, a subscription to updates may also be required. Make sure you get upfront pricing for the add-ons that you will need. If you have more than 100 email users and the technical staff to maintain the spam appliance, buying your own filter may be your best option. Generally the basic model will work for most organizations. Large organizations with thousands of users will require a spam filter appliance with increases capacity and features. Spam appliances are designed to work with all mail systems but some do have specific enhancements for Exchange server Microsoft’s popular collaboration software and mail servers that support LDAP (light weight directory access protocol). Spam appliances use the LDAP protocol to verify recipients before delivering messages to your email server, this avoids consuming server resources.

If your business has five to one hundred employees, then an outsourced anti spam and virus filter service is going to be a good economical choice for your organization. Fees are based on the number of users and you only pay for what you use. You will not have hardware to buy, maintain, and upgrade. The upfront cost is minimal and most email filtering providers will let you try the service for free at first. Another added benefit to outsourcing your spam control is redundancy. It is important that you choose a provider that has their spam and virus filters collocated at secure internet data center facilities. Data centers provide redundant network connections and power, so if your email server or internet connection is down unexpectedly the spam appliance will hold your email until your email server becomes available, minus spam and viruses.

Anti spam technology is constantly improving and the costs are getting lower. With increased productivity and an added layer of defense against virus attacks, an anti spam appliance or service is something your business can not afford to be without.

Fighting WordPress Spam – Review of Cleantalk

If you have a WordPress site and you allow comments, reviews, forms, BuddyPress or social forums, you know that spam can be a fulltime job sometimes. Running a business or online web site , you don’t have the extra time to monitor when it comes to interaction with your site and fighting spam that may come in. If you put off going through months of interactions till you do have time to go in and clean things up, you then may have an overwhelming task of hundreds or thousands of spam comments or interactions to weed through. We have seen this time and time again.

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CleanTalk WordPress plugin is one of the best and easiest to use when it comes to their cloud services that is the filter for weeding out spammers. There is a small fee for using this service, but well worth the money spent.

CleanTalk uses protection methods that are invisible to website visitors. Connecting to the service eliminates any needs of CAPTCHA, questions and answers, and other methods of protection that complicate the exchange of information on the website.

From their list of ANTISPAM FEATURES
Stops spam comments.
Stops spam registrations.
Stops spam contact emails.
Stops spam orders.
Stops spam bookings.
Stops spam subscriptions.
Stops spam surveys, polls.
Stops spam in widgets.
Stops spam in WooCommerce.
Checks and removes the existing spam comments and spam users.
Compatible with mobile users and devices.
Compatible with General Data Protection Regulation (GDPR) (EU).
Real-time email validation. Is email real or Not.
Blocking disposable & temporary emails.
No Spam – No Google Penalties. Give your SEO boost.
Mobile friendly Anti Spam & FireWall.

….we have found that this plugin stands up to the promises made in performance. It doesn’t slow down your WordPress site and makes it possible to free up time for more important things.

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Why do we recommend using CleanTalk and their features?

  1. No Captcha or any other actions are required from the user. Captcha service lowers conversion rates, irritates customers and makes them leave your website. Captchas are unsafe and let a lot of spam in. It transfers the spam problem from the webmaster to the customer, which means that you still have spam problems but you don’t know what to do about them. You don’t know how many customers you have lost as they couldn’t input the symbols correctly.
  2. It is more reliable than similar systems. Other systems let spam in; they have different operating principles and can’t be as reliable as CleanTalk. CleanTalk algorithms estimate user behavior and the way forms are being filled. These multilevel checks enable CleanTalk to reach high efficiency in spam protection. With other protection systems, real visitors might be mistaken for spam; all spam messages are being put in a spam folder and you have to take time to look through them all to not miss a client. This folder has to be cleaned all the time, which leads to more load on the website, causing it to start working slower.
  3. CleanTalk is more reliable than protection methods based on JavaScript check. Spam bots can run JavaScript and their number grows, meaning that spam grows too. Some customers turn off the JavaScript support in their browsers for safety purposes and these customers leave your website without you even knowing about it.
  4. Clear statistics. CleanTalk delivers extremely open statistics for all incoming registrations and comments, which gives you full control of the process. You will never miss a message. In order to inform clients, CleanTalk sends a Weekly Report to your email containing information on the number of approved and blocked registrations/comments. CleanTalk provides you with diagrams for every website so you can see the dynamics of spam activity or legitimate comments/registrations on your website.
  5. CleanTalk protects all forms at once — comments, registrations, feedbacks, contacts, reviews. There is no need to install a separate plugin for a specific form.
  6. Easy to install and use. Even my grandma can do it.
  7. CleanTalk operates automatically, which saves you time and resources, letting you focus on developing and improving your website and business without being distracted by other matters.
  8. CleanTalk is a Premium Service. This guarantees that the plugin won’t disappear the way others do. You can always contact technical support and your request will be processed promptly. We provide a high quality service and therefore do not distribute a free version. Free versions always have limitations which influences the quality of spam protection. Purchasing a year of the service gives you savings – you get:
  • 100% protection against spambots
  • Time and resources saving
  • More registrations/comments/visitors
  • Protection for several websites at once for different CMS
  • Ease in installation and usage
  • Traffic acquisition and user loyalty
  • 24/7 technical support
  • Clear statistics
  • No captcha, puzzles, etc.
  • Free mobile app

What the developers do every day with this plugin will save you time so you can do something good for yourself or concentrate on more important things.

To learn more about Clean Talk, you can visit CleanTalk.org and create a free account and register your site (or you can manage more than one site) there.

To download the plugin (which has excellent reviewsDownload CleanTalk here or look for it in adding a new plugin on your WordPress site.

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Buy/Sell Domain Names! Is it Profitable?

I’ve just recently stumbled across a few web sites like namepros.com and dnforum, websites that focus solely on the buying and selling of domains. And I “gotta tell ya” I was quit impressed to hear some of the success stories.

Now from my understanding, I thought profit from domain sales died at the end of the dotcom Boom. But from what I’ve seen and heard, It seems like it can be a lucrative business. Naturally there’s more to it than buying a domain name for $5.99 a year and turning around and selling it for $4,000. To come across a domain name (whether self created, expired, or purchased) spending time advertising it, sending traffic to where it’s parked, finding a broker, doing the things you need to do to up the value of the name, it’s seems like a very time consuming business.

But if you go to Sedo.com you’d be amazed at the prices that some of these domains are going for, $5,000, $10,000, even more.

It seems to me like a hidden art. There’s not very much talk about it in the general internet marketing forums. And everywhere on the net you see ebooks on “How To” write ebooks for profit, do JV (joint venture) deals, ebooks on site traffic, blogging techniques, affiliate marketing, rss feeds…… on and on and on and very little information on the business of buying and selling domain names. So that means it’s a business who’s time has passed or a very lucrative one that’s hidden from the people who jump on the bandwagon.

Just looking at current events and doing domain checks on certain subjects tells me how quickly good domains get snatched up. Believe it or not the name Farris Hassan dot com (16 year old boy who went to Iraq) is already taken.

From my studies it seems that there are a select few who are generously profiting from the buying and selling of domain names. As I mentioned above there is alot of work involved but if your willing to join a few membership sites, learn a few advertising tricks and get into the game, the selling of domain names can be a very lucrative business.

Tips And Tricks Of Writing Newsletters – Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.

So what is an email newsletter?
An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.

10 Steps to Success
Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards…

1) Keep It New! Your readers won’t waste time reading something they already know, so make it news they can use.

2) Keep it personal: Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.

3) Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.

4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.

5) Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.

6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness.

7) Make it ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles.

8) Use White space!: If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.

9) Easy unsubscribe: Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.

10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!

How NOT to Publish an Ezine

I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look at both sides of the prices – the right way and the wrong way. So here goes – what NOT to do when publishing an ezine.

  1. Leave out your name and contact info – Who would want to get in touch with you anyway. Your readers don’t care if there is a real live dependable person writing the ezine. NOT!

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

  1. Put as many squiggles and decorations in your ezine as possible – So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

  1. Load the ezine with ads – I mean after all, isn’t that why you are publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.

  1. Don’t bother sending it out regularly – After all, most people can’t read it every time anyway. NOT!

How can people trust and believe what you say when they can’t even depend on you to send your ezine on schedule.

  1. Don’t add any original material – Just use all the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or some tips.

  1. Why bother with a disclaimer or privacy policy – Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they should check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

  1. Content is content, right – As long as your ezine is full of “stuff”, it is helpful. NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them. Don’t use hyped up ads disguised as tips or articles. Quality content is key.

  1. Don’t let your readers get to know you – They are interested in your ezine, not you. NOT!

Your readers need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

  1. Don’t bother formatting the ezine correctly – Who cares how many characters are in each line, it all reads the same. NOT!

Definitely format your ezine uniformly and evenly. You want to produce a clean, sharp, professional ezine.

  1. Don’t waste time proofreading. Everybody makes mistakes, right? What is a mistake or two – nobody is perfect. NOT!

Take the time to make sure all spelling and grammar is correct in your ezine before you send it out. After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to publish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster!

An Email Campaign versus an Ezine: What’s the Difference?

A campaign of any type – a military offensive, a political race, or a young man’s romantic pursuit – is an activity conducted to achieve a goal. A military campaign is conducted out to capture a city. A political campaign is conducted to win a seat in government or to pass a law. A romance is conducted to win a girl’s hand.

An email campaign, then, is an email (or an email series) that is written and sent to achieve a particular goal. 

The goal differs according to the kind of campaign. The most common email goals are click-throughs, sales, donations, or opt-ins. Thanks to today’s email management services, you can measure how well you achieve your email’s goal. Most business email campaigns are automated through these services. (More tips about writing automated emails).

But the bottom line is this: “email campaign” is an umbrella term.  E-zinesonline appeals, registration forms, event invitations – all of these are different types of email campaigns. 

Email Writing Tip

Know what you’re trying to accomplish with an email campaign so you can write the content to achieve that goal.

What’s an Ezine?

E-zines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.

(Read more about how to format a publish an e-zine.)

Like print publications, online magazines contain images and text. But electronic newsletters also feature videos and links. Like print magazines, an ezine is comprised of different articles of different lengths. But while a print magazine includes the articles in full, an e-zine rarely does so. Instead, your e-zine becomes a portal that links readers to your website. Once there, they can read the full article and maybe look around a bit more.

That points to the most common goal for producing an e-zine: to give readers an opportunity to click through the email and get more information.

E-zine Writing Tip

Write article teasers with links to your website where the full articles live. This allows your online readers to skim headlines and leads and choose what articles to read in full. Your e-zine becomes a way to drive traffic to your website.

Email Campaign or Ezine – Which Is It?

An email campaign is a broad category and includes many different types of emails.

An e-zine is one type of email campaign.

The secret to eZine marketing Tips.


One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that’s asked when the customers don’t show is,” how do I get customers/visitors”.

Well the answer to this is, start a marketing campaign. There are several ways to go about this.

One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.

There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.

The age old saying applies to ezine marketing as well “If it sounds too good to be true, it probably is”. Here are a few points to keep in mind.

  1. You get what you pay for.
  2. You must offer something that relates to the niche market.
  3. Target your advertising to your audience.
  4. The best things are not always free.

Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything.So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards.

PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.

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